777igt are developers of slots, table games and live dealer games. The software company hails from an outpost that’s not normally synonymous with gaming – the Philippines.
The outfit, which specialises in integrated iGaming solutions, operates out of an office on Pearl Drive Corner in the capital, Manila. Its games have navigated and circumnavigated the globe countless times however, borne on the subsea cables that carry the internet from continent to continent. As well as supplying its wares to online casinos, 777igt’s games have shown up in plenty of land-based casinos.
The company has been developing games for over eight years, during which time it’s built up a wealth of experience and diversified its products, whilst keeping its sights focused on the booming iGaming sector.
Today, 777igt offers its clients live dealer games, mobile games and complete cross-platform solutions, supplying them with all the tools they need to run a slick and successful casino.
Over the past five years, 777igt have developed partnerships with clients around the word. While many of these have been based in south-east Asia, including Thailand, Cambodia and their native Philippines, there have also been deals forged in the US, Australia and Peru.
The 100 or so slot games 777igt have developed to date include 50 variants, designed to suit the needs of the regional markets they’re destined for. Initially, slots were the company’s sole focus, but they’ve since turned their attention to integrating third party content, allowing casino operators to offer 777igt games alongside those of other developers.
At the same time, the Philippine firm have been giving greater scrutiny to the storytelling element of their games. This means expending time on developing the themes and immersive elements of each game to deliver a richer and more entertaining experience.
777igt’s slots and other games have found a firm foothold in the Asian market, with Chinese players particularly enamoured with their releases.
Asian gamblers are fond of their lucky numbers, and no number holds more significance to an ardent Asian gambler than a 7. In naming itself 777igt, the Philippines company has shrewdly shown that it is only too aware of the primary market its products will reach.
In recent years, 777igt have released a slew of HD games with full 1920 resolution and vibrant colours. Popular Asian games such as Baccarat, Dragon Tiger, Sic Bo and Roulette have all received the 777igt treatment. The Asian market is also extremely fond of live dealer games, and 777igt have tapped into the demand for live games, seamlessly meshing a GUI with the live broadcast element.
In addition to making inroads into the huge Chinese market, 777igt have followed suit in Hong Kong. Here, the company’s lottery-based games have been particularly well received. Lotteries to have received the 777igt treatment include Chongqing ShiShi Lottery, Chongqing Happy Ten, Beijing Rush Racing and Guangdong Happy Ten. These national lotteries have been independently verified to ensure fair play and honest payouts.
In the last couple of years, 777igt have begun to roll out dedicated mobile games as the demands of players have changed. When the company was founded, few could have predicted the phenomenal rate at which mobile gaming would come to dominate affairs.
777igt have wasted no time in adapting to meet the needs of the mobile gaming sector. The company’s mobile games are encoded in HTML5, allowing players to access them in-browser. Responsive design ensures that games optimise the screen size whether viewed in landscape or portfolio and on smartphone or tablet.
777igt’s team of developers are fluent in a number of programming languages. C++, C#, Java, Flash and HTML5 are all handled, while all major operating systems – Windows, iOS, Mac and Android – are supported. 777igt promise to deliver iGaming solutions that will satisfy the needs of their client – no matter how precise or demanding these may be.
The company has positioned itself as a one-stop service provider, one that can deliver all the front and backend tools required to operate an efficient online casino.
777igt can design highly customised live dealer games, emblazoned with the logo or decals of the site they’re destined for. The software developers can also supply white label solutions, enabling clients to create branded, bespoke websites that look and function exactly how they want them to. Once partnered with 777igt, clients can look forward to receiving dedicated support around the clock, with operatives on hand to troubleshoot urgent issues as and when they arise.
Like many games developers, 777igt have been working on social gaming, another iGaming niche which has grown exponentially in recent years. But, like many games developers, 777igt appear to struggle with maintaining their own social channels. The company’s Facebook and Twitter pages haven’t been touched since 2015. Hopefully this is merely evidence that 777igt have been busy beavering away at new games rather than a sign that the firm have given up the ghost.
Many of the slots that 777igt have designed are hard to place in terms of provenance. In other words, they could have come from any of the world’s major gaming markets. Prime examples include pirate and zombie-themed slots that combine sharp graphics with effortless animations and cool sound effects. These 5-reel games are fun and inventive, with some neat features and, in the case of zombies, some terrifying looking symbols.
One curious anomaly about 777igt’s slots is that they don’t seem to have names attached, or at least the names aren’t printed on the games. One release is described by the company on its Twitter page as being ‘Teenager Girl’. The ‘teenager girl’ in question is a chic, cartoon-style girl who’s on a mission to become a pop starlet. Other games are based around themes of candy and Chinese temples. 777igt typically debut their latest slots at trade shows such as Macao’s Global Gaming Exhibition.
Like most games developers who don’t hail from the West, 777igt’s prime languages are programming ones, not English. The text and design of the Philippines firm’s website may leave a little to be desired, but there’s no faulting their enthusiasm or their capabilities, even if some of what they do occasionally gets lost in translation.
For casino operators, especially those based in Asia, the benefits of partnering with 777igt are manifold. Firstly, there’s the quality of the casino games that 777igt develop. The slots look great, the live casino games are expertly designed and the table games are of a similar calibre.
Due to the work 777igt have put into perfecting their API, it integrates seamlessly with third party platforms, giving casinos the option to pair 777igt’s games with those of other developers.
The other prime reason why land and web-based casinos may seek the services of 777igt is on account of their reliability. The company’s excellent customer support reassures clients that they’ll be taken care of, whenever and wherever they run into difficulties.
777igt’s white label solutions, meanwhile, supply casinos with the ability to launch fully branded websites that not only look the part – they also operate smoothly, with detailed analytics and back-end tools all part of the package.
Throw in full mobile optimisation and fluency in HTML5, and there’s a lot to recommend about 777igt and their skilled iGaming development team.