William Hill Games

To UK punters, the name William Hill has long been synonymous with betting. The company, founded in 1934, is right up there with Ladbrokes in terms of brand recognition in Britain.

Of course gambling has come a long way since the 1930s and William Hill have had to adapt and diversify to keep pace with changing technologies and consumer demand. While the company still maintains a strong high street presence – it retains well over 2,000 stores in the UK – it has increasingly turned to the digital domain for increased profit and market share.

William Hill Games is the company’s gaming division and is responsible for designing and developing the content that appears on the firm’s online casino, on their mobile apps and on the games cabinets that are to be found within their bricks and mortar premises.

The company has enjoyed great success with its mobile-oriented games in particular, with slots proving to be particularly well-suited to being played on the go, despite the smaller screen size.


From the High Street to Your Pocket

Once upon a time, gambling was conducted in smoke-filled dens by men wearing flat caps. Today, the average gambler is just as likely to be the girl sat next to you on the bus (or possibly even the guy driving the bus) as it is to be the sort of bloke more typically associated with having a flutter on a Friday night.

With the ability to game anytime, anywhere, bookies such as William Hill have had to adjust their service offering to meet the demands of a shifting market.

William Hill Games, the company’s dedicated gaming division, has been tasked with developing new slots and casino games for its customers to enjoy whenever and wherever they get the urge. While many of these games surface in the firm’s online casino, others are tailormade for mobile and accessible via a dedicated mobile portal.

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