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New Casinos

We often recommend that players looking for a trusted casino look for a site that has been in operation for many years. These sorts of operations have a strong track record of excellence, and have proven that they are stable and reliable organizations that have pleased countless customers over a long period of time.

But that doesn’t mean that you always have to stick with the old guard. Just like there plenty of great new online slots, there are plenty of new online casinos that are worth a go. Sites that have just been launched can be new, innovative, and looking for ways to attract new customers: all characteristics that can be great for you as a player.

Exciting Promotions

Whenever a new gambling site launches, they have one major issue: how do they start attracting customers? There’s one surefire way to get people to pay attention to their casino: offer bonuses and promotions that blow the existing sites out of the water. That means that if you like to chase great bonus offers and get as much value as possible out of your play, you’ll want to give sites that are just starting out a chance.

These promotional offers can come in a variety of formats. In many cases, they’re just bigger, better versions of your standard welcome bonus: bigger matches, higher maximums, the freedom to play a bigger variety of games, and/or lower playthrough requirements might all be offered in an attempt to entice you to sign up. Other sites might give you ongoing rewards that won’t be available to players who join the site later, like cash back on losses or better access to loyalty programs. No matter what the specific offers are, you can be sure that a new operator will do whatever they can to get you to open an account. Free play no deposit bonuses are also standard with newer operations.

Eager to Please

Join a long-standing casino site, and you might just be another account number in a massive pool of customers who play there. It’s not that these sites won’t try to help you have a positive experience, but they know that they will inevitably lose some players and gain others – so why should they go out of their way to please someone who is on the fence about joining or staying?

At a new casino site, you’ll be one of a few prized clients that is helping to bring business in to a fledgling business. Given that you are one of just a few players at the start of their operations, it will be very important to the owners that you stick around, and they are likely to have more personal contact with you in order to make sure you are a happy, satisfied member who comes back often.

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A Change of Pace

Even if the value you get out of being one of the first to sign up at a brand new casino isn’t that important to you, there are other reasons for giving a new site a try. It is difficult for an online gambling operator to stand out from the crowd, so new websites often offer something a little different: an interesting game mix, some tournaments or events that might be interesting to you, or a software client that isn’t available at many other sites.

The point here is that these operators who are just launching their products need to stand out in some way, and that often means being different. Online casinos can start to feel a little stale after a while, and playing at a new site can break up the monotony of Internet gambling.

Common Concerns

While all of the above factors may sound interesting, players often have some concerns about giving a new casino a try. Chief among these is that there is no good way to take a look into the past of these sites. This can sometimes make it feel as though you’re taking a chance on a very uncertain bet when you go with an upstart rather than an established brand name.

When we consider a new site for players, we first make sure that we can trust that they are a reputable, trustworthy operator before we will recommend them to our readers. There are a number of ways to evaluate this, even for a website that hasn’t launched yet:

  • Often, a new site will be operated by an existing ownership group that has a long track record of success in the industry, hiving us more confidence in the new site.
  • We can look at the licenses they have acquired. A site that is looking to operate in regulated jurisdictions is put under immense scrutiny and faces strict oversight, meaning they are taking their responsibilities to their players seriously.
  • The software that is being used to power their games is also important, as it typically serves as the backbone of the entire operation. If an unknown software brand is being used, that could be a red flag; using a well-known, trusted platform, on the other hand, is a sign that things are on the up-and-up.

We won’t give a new casino site our recommendation unless we are confident that they will provide you with quality service and fair gaming. To learn more about how we evaluate gambling websites, check out our page on safe and trusted casinos linked at the beginning of this article.

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