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GiG Games Slot Machines

GiG Games, or Gaming Innovation Group, owns and operates a number of innovative online casinos, such as Guts, Rizk and Kaboo, while they plan to expand and develop their own games and software solutions for their own sites as well as third party clients. Based in a state of the art office complex in Malta, the 650+ employees have a fantastic working environment, where they are able to enjoy top quality food, a gym and even slides to reflect the sense of fun that’s key to how Gaming Innovation Group works. They even have Beer Fridays.

The history of GiG is an interesting one and shows how they have grown by acquiring other sites and launching their own casinos. Although the origins of the company go back to 2006, with Donkr.com, it was only in 2012 that Frode Fagerli and Robin Reed bought out all the shares and the Gaming Innovation Group name was adopted. Guts Casino was opened in 2013 and the business began its rapid expansion, buying up Spaseeba, launching Betspin and listing on the Oslo Stock Exchange. By purchasing companies such as Rebel Penguin, they have expanded into the digital marketing and development sectors, turning the business into a truly international and multi-faceted operation.

The launch of Gig Games in November 2017 is the latest direction for them, with the intention of developing their own bespoke casino games. They have been actively recruiting new game developers, QA testers, HTML5 experts and engineers to get this side of the business off to a flying start and we keenly await the launch of their first titles. Watch this space. They have also launched iGaming Cloud, which is tasked with interconnecting the industry and making it far easier to launch as site, connect games from multiple sources and reduce costs for operators.

Gig Casinos

The first online gambling site launched by the group was Guts, which is an unusual name, but it offers punters a full sports betting, Poker and casino gaming experience and has proved to be hugely popular. Licensed by the Malta Gaming Authority, as well as the UK Gambling Commission, its customers come from across Europe and beyond. It’s promoted as the home of no-wagering free spins, where winnings from bonus spins on their slots games can be withdrawn right away, and they operate under the mantra ‘Treat Players Right’. To this end, Guts pays out winnings when requested with no hassles and aims to process withdrawals with 2 hours.

Rizk Casino is perhaps their other main site, and it too comes with a couple of unique features to keep punters coming back again and again. Captain Rizk is the superhero host of the casino and he watches as players earn special rewards with each wager. Once a Power Bar is filled, they get to spin the Wheel of Rizk, which is promoted as a wheel of fortune, but about a million times cooler. A spin of this wheel unlocks rewards such as free spins and bonus payouts, but the more times the wheel is triggered, the better the treats become. As with their other casinos, the range at Rizk comes from multiple different software suppliers, including Microgaming, NetEnt and Play’n GO.

GiG continues to grow, with their latest offering being Highroller Casino, which once more, provides a unique gaming experience for their players. It’s set in Metrocity, and customers progress through the various districts of this dark metropolis, earning special bonuses each time they move from one to the next. Coin awards are collected with each wager, or even just for logging in to the site, while unique Stings can see punters taking extra coins of each other, which is a highly unusual and exciting feature.

Other online gambling sites operated by Gaming Innovation Group include Thrills Casino, Kaboo Casino, Betspin and the Super Lenny sports betting site. Each has their own special points of difference, ensuring that the company lives up to their innovative name.

iGaming Cloud

An exciting development in the Gig Games journey is the launch of iGaming Cloud, which is a complete software solution and platform for online and mobile casino operators. Using iGaming Cloud, a new entrant to the business can have their own site up and running in as little time and expense as possible, with the platform providing everything they need, from games, bonus systems, payment solutions, fully integrated live chat support, real-time reporting data and a custom-made design package.

It’s also available for existing gambling sites, who can cherry-pick from the modules, although the main aim of iGaming Cloud is to develop and support new sites in an all-in-one package. By providing everything needed under one roof, the system is flexible enough for clients to start off slowly and add features, games and services as their sites grow.

GiG believe that iGaming Cloud is a potential game-changer in the market, as the reductions in time and costs, along with the potential to interconnect the whole industry, is a new innovation which will make it a far leaner business.

Innovation Labs

Under the Gig Media banner, another operation is Innovation Labs, which a leading online marketing and lead generation company. Their aim is to help iGaming operators build their businesses by attracting traffic through a variety of channels, best SEO practices, digital media marketing and email marketing.

Innovation Labs works with a number of well-known operators, including LeoVegas and Mr Green casinos, along with the GiG Gaming brands to grow their customer bases. They have 10 years of experience in the business and are still expanding, with an ongoing search for the most talented IT and marketing professionals looking to work with one of the biggest names.

Betting Cloud

In 2016, GiG bought the OddsModel business, and is in the process of being integrated into a new Betting Cloud service. This will provide a sports betting service including live odds feeds, content, betting engine and risk management to operators. The whole package can be included in a site, or each service can be adopted in isolation, providing a flexible solution to new and established online sportsbooks.

The Future for Gaming Innovation Group

This company seems to have it all covered, from the initial start-up iGaming service, through to marketing for their own sites and third-party operators, and with their own unique online casinos which have proved to be extremely popular.

Further expansion is planned, and they are already looking at additional sites in Malta to house their ever-growing staff, who will doubtless enjoy the fantastic facilities and working environment offered by the company.

With their new Gig Games division just getting started, we can’t wait to see what sort of slots, table games, or cards they release, but looking at their track record so far, we can be pretty sure that each title will feature something unique, fun and rewarding.

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