Bally’s Enters Official Sports Betting Partnership With the New York Yankees

  • Five Bally’s Interactive brands have officially partnered with the Yankees
  • Bally’s get access to extensive marketing opportunities and can use team trademarks
  • The Yankees are the most popular and successful team in MLB history
  • Bally Bet launched an online sportsbook in New York last month
New York Yankees logo
Bally Bet is now on board as an official sports betting partner of the New York Yankees. [Image: Shutterstock.com]

A wide-ranging deal

Bally Bet is now an official sports betting partner of the New York Yankees. Bally’s Corporation announced details of the agreement with Major League Baseball’s (MLB) most decorated franchise on Monday.

will get access to marketing opportunities within Yankee Stadium

As part of the deal, Bally’s will be able to use the various marketing designations and trademarks of the New York Yankees. The company will also get access to marketing opportunities within Yankee Stadium, such as LED advertising across the venue.

In addition to Bally Bet being an official betting partner of the 27-time World Series champions, Bally Casino is now an iGaming partner of the team, Bally Play is a free-to-play gaming partner, and Monkey Knife Fight becomes an official daily fantasy sports partner. Additionally, Bally’s Casino Atlantic City is now a partner of the Yankees.

Expanding the operator’s reach

Bally’s Interactive North America chief operating officer Adi Dhandhania welcomed the deal with the Yankees, saying that the partnership “will give Bally Bet and our other Bally’s Interactive brands terrific visibility in New York.” The agreement helps the operator to expand its media reach, as the Yankees are the most popular and successful team in MLB history.

Bally’s Interactive is the sports betting and digital division of Bally’s Corporation and covers the Bally Bet, Bally Casino, Bally Play, and Monkey Knife Fight brands.

New York Yankees senior vice president of partnerships Michael J. Tusiani spoke about the excitement of partnering with Bally’s, saying that “We hope that their branding in Yankee Stadium along with their in-Stadium customer engagement will greatly strengthen Bally’s overall gaming presence in New York.”

FanDuel is already an official betting partner of the Yankees.

Growing its operations

Bally Bet was the ninth and final online sports betting operator to go live in the New York market, launching in July. The sports betting brand now has a presence in five other states: Arizona, Colorado, Iowa, Indiana, and Virginia. It also has plans to launch in Ontario, Canada before the end of 2022.

Bally’s Corporation is a New York Stock Exchange-listed company that owns and manages 16 casinos across 11 states, as well as Bally’s Interactive.

Bally Bet is an authorized gaming operator of the NBA, WNBA, NBA, NHL, and MLB. It has already entered similar partnerships with other major sports teams, including the NHL’s Nashville Predators, NFL’s Cleveland Browns, and the WNBA’s Phoenix Mercury.