Expanding the existing agreement
FanDuel is now an official sports betting partner of the New York Yankees. The leading sportsbook operator announced the multi-year partnership agreement on Monday with Major League Baseball’s (MLB) most historically dominant franchise. It renews their existing agreement from 2020 which saw FanDuel installed as the team’s official daily fantasy sports (DFS) partner.
Financial terms were not disclosed.
Through the partnership, FanDuel will be able to use Yankees marks, as well as have access to premium VIP hospitality at Yankee Stadium. The operator will also get access to integrated signage in right-field during television broadcasts and the rotational signage behind home plate. Financial terms were not disclosed.
A globally recognized sports brand
FanDuel Group chief marketing officer Mike Raffensperger welcomed the expansion of the partnership with the team he called the most “globally recognized sports brand.” New York-based FanDuel is delighted to continue working with its hometown team; Raffensperger noted that one of his company’s core values is “to be absurdly fan-focused and there is no fanbase more passionate about their team than Yankees fans which makes this a natural fit.”
New York Yankees senior vice president of partnerships Michael J. Tusiani also welcomed the renewal of the partnership, saying that the team hopes that “FanDuel’s Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area.”
FanDuel’s success in New York to date
The Flutter Entertainment-owned FanDuel is one of the largest US sportsbook operators, having a presence in most states that have legal sports betting. This includes an online sportsbook up and running in New York since the regulated online market launched on January 8, 2022. The Empire State is already one of the country’s biggest betting markets. In March, FanDuel had a 41% share of New York’s $1.63bn online betting handle.
pushing to be able to have sports betting kiosks at their home venues
Other professional sports teams in New York have been signing similar partnerships, including Caesars Entertainment recently becoming the official sports betting partner of the New York Mets. As part of the deal, Caesars will have a sportsbook lounge at the team’s Citi Field. Professional sports teams in the state are pushing to be able to have sports betting kiosks at their home venues, something which is currently not possible.