BetMGM Expanding Outside of North America With UK Launch

  • This is the operator’s first launch outside of North America
  • The international offering leverages technology from LeoVegas
  • The UK platform is now accessible through web browsers
Big Ben and British flag
BetMGM has launched outside of North America for the first time, with the online casino and sportsbook now live in the UK. [Image:]

MGM Resorts International has announced that the BetMGM online sports betting and iGaming brand is launching in the UK, marking the operator’s first step outside of the North American gambling market. This new offering uses technology from LeoVegas, a Swedish-based gaming company that MGM purchased in 2022.

BetMGM is a joint venture between UK gambling group Entain and MGM Resorts.

The UK platform is now available for desktop and mobile users through web browsers. The operator plans to further develop the functionality and release a downloadable mobile app before it holds a national media launch in the middle of next month.

MGM Resorts President and CEO Bill Hornbuckle is excited about providing gaming experiences that are specifically tailored to international users. Talking about the UK launch, he said it “represents a key step forward in our international growth strategy, which has been advancing rapidly since our acquisition of LeoVegas.”

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