Hip-hop legend Snoop Dogg has partnered with crypto online casino Roobet, marking the latest in a series of high-profile collaborations for the rapper.
To celebrate the partnership announced Wednesday, Roobet is hosting a launch party competition featuring a $100,000 prize pool, which the crypto casino brand will share among 100 winners. Roobet took to Twitter on the same day as the launch to share some Snoop Dogg-themed graphics:
Players can earn raffle tickets by wagering $500 across Roobet’s online casino games and sportsbook, with five tickets awarded for every $500 wagered on the house game, Plinko. Roobet will draw the winners on March 31.
Turns out, I’ve been a kangaroo this entire time.”
In announcing his partnership with the kangaroo-branded firm, Snoop Dogg said: “Turns out, I’ve been a kangaroo this entire time. These guys are doing something different. This partnership just feels natural, and we’re going to blaze a trail for the future of online entertainment.”
Celebrity partnerships have blown up over the past few years in the gambling space. This includes Nicki Minaj’s partnership with since closed operator Maximbet, and Caesars’ deal with the Mannings family in American football.