WynnBET Enters Multi-State Data Partnership With Genius Sports Group

  • WynnBET sportsbooks will utilize Genius's LiveTrading and Live Data offerings
  • Other operators Genius Sports Group works with include BetMGM, FanDuel, and DraftKings
  • Genius Sports Group is currently planning to go public through a SPAC merger
  • WynnBET has market access in nine states, with sportsbooks currently live in three of them
two businesspeople shaking hands as a gesture of agreement
Genius Sports Group is now an official data partner for the WynnBET sportsbook operation, initially covering three US states. [Image: Shutterstock.com]

Powering in-play betting

Genius Sports Group has announced that is now an official multi-state data partner of WynnBET. The sports data and technology company tweeted out details about the new deal on Tuesday:

WynnBET, the Wynn Resorts-owned online betting brand, will be getting access to official live data through Genius Sports’ partnerships with many notable sporting organizations. Specifically, the LiveTrading and LiveData offerings from Genius Sports will be driving the in-play betting on the WynnBET sportsbooks in Michigan, Colorado, and New Jersey. While other launches are in the works, WynnBET is not currently live in any other states.

One of the key partnerships that Genius Sports has in place is with NASCAR. This relationship will allow WynnBET to offer over 15 different in-race betting markets to its users during the course of the NASCAR season.

Genius Sports also has deals with hundreds of different sporting organizations, spanning soccer, ice hockey, and basketball. Some of the more prominent partners include the English Premier League, the German Bundesliga, and the Italian Serie A.

The latest partnership for Genius Sports

In the press release announcing the new partnership, Genius Sports Group chief commercial officer Jack Davison welcomed the chance to work with a “nationally-recognizable brand.” Talking about the expansion of legal sports betting across the US, he said: “In-game handle is quickly rising – and WynnBET recognizes the direct engagement and revenue benefits of official data in this landscape.”

In-game handle is quickly rising”

Genius Sports Group has already formed relationships with other sports betting operators that are active in the US market. This includes BetMGM, FanDuel, DraftKings, William Hill, and PointsBet.

The group is currently looking at becoming a public company on the New York Stock Exchange. This would be through a merger with the special purpose acquisition company (SPAC) dMY II, with the sports data and technology company having a current valuation of $1.5bn. The first announcement regarding this plan was made in October 2020, with both boards giving the merger the green light. dMY shareholders still need to approve the deal.

WynnBET’s expansion efforts

After announcing on February 9 that it received conditional approval to operate an online sportsbook in Tennessee, WynnBET now has market access in nine states. As well as its online sportsbooks that are up and running in Michigan, New Jersey, and Colorado, WynnBET has struck deals to launch in Ohio, Nevada, Massachusetts, Iowa, Indiana, and now Tennessee. It is also seeking a license in the Virginia market.

WynnBET now has market access in nine states

The operator has been agreeing to a number of partnership deals in recent times. In October 2020, WynnBET became an official betting partner of NASCAR. It also inked an agreement to be the official online sportsbook for Richmond Raceway and Martinsville Speedway in Virginia, pending regulatory approval. To help with its expansion plans in Tennessee, WynnBET has partnered with the Memphis Grizzlies NBA team in a multi-year deal.