A new partnership
WynnBET is now a NASCAR authorized gaming operator, with the deal seeing the two parties collaborating to promote new sports betting experiences for fans in the United States. NASCAR announced the agreement on Twitter on October 30:
WynnBET is awaiting regulatory approval to become a legal gaming operator in Virginia. Once it gets the green light, WynnBET will be the official online sportsbook of the Richmond Raceway and Martinsville Speedway. The two racetracks host a total of four NASCAR Cup Series races every year and both will have WynnBET lounges.
Response to the deal
WynnBET is set to expand its NASCAR offering for both pre-race and in-race wagers. This includes adding bets such as top-finishing drivers and driver matchup markets. The operator is planning to launch its live betting offering next year in collaboration with Genius Sports through the latter’s Betgenius live betting product.
NASCAR chief digital officer and senior vice president Tim Clark spoke about how the racing organization is happy to partner with “such a deeply experienced and innovative team to drive engagement and expand our sports betting offerings”.
Wynn Resorts president Craig Billings noted how NASCAR is an iconic brand and that the two parties will be providing bettors in Virginia with “one-of-a-kind experiences” both at NASCAR facilities in the state as well as digitally.
WynnBET is in the process of launching its sports betting business across the US, leveraging the Wynn brand. It first launched its betting and online casino app in New Jersey with Caesars Entertainment in August.
In October, Wynn also signed a deal with casino operator Full House Resorts to gain access to the betting markets in Indiana and Colorado. It is also planning to launch in Michigan with a local tribal partner.
The operator is seeking a license in Virginia, with sports betting becoming legal in the state earlier this year. In all, there are a dozen online sports betting licenses up for grabs in the Old Dominion before the end of 2020.
NASCAR embracing betting
Since the ending of the federal ban on sports betting in May 2018, NASCAR has been embracing the sports betting sector. It already has a number of other official betting partners, including BetMGM, IMG Arena, and Penn National Gaming.
one of the first to return following COVID-19 cancellations
In its deal with IMG Arena, NASCAR races stream live across the world through online sportsbooks. The sport also benefited by being one of the first to return following COVID-19 cancellations, with sports betting handle for races growing significantly over last year. The 2020 NASCAR regular season came to an end over the weekend with the Xfinity 500 race at Virginia’s Martinsville Speedway.