DELULU Gaming expands rapidly growing portfolio

New iGaming studio DELULU Gaming has launched MLK PUMP!, its ninth title in just four months.

The instant-win game shifts from traditional slot mechanics, featuring a comic-style weightlifting contest where players select their risk level for a chance to win up to 5,000 times their stake. This release continues the studio’s rapid content rollout and diversifies its offerings with a unique, interactive format.

Ninth release four months after market entry

DELULU Gaming launched MLK PUMP!, its ninth game, just four months after entering the market. This prolific release schedule underscores the studio’s aggressive strategy to quickly build a substantial and varied portfolio, establishing a significant presence across international iGaming markets.

The new title is a spin-off, reintroducing the protagonist from the studio’s earlier slot, MLK Voyage. However, the company states the familiar face is where similarities end.

clear intent to cater to a wide range of player preferences and operator needs

MLK PUMP! swaps its predecessor’s spinning reels for an instant-win format, adding another genre to the developer’s burgeoning catalog. This rapid diversification suggests a clear intent to cater to a wide range of player preferences and operator needs from the outset.

Weightlifting mechanic replaces reels in three-stage gameplay

MLK PUMP! challenges players with an engaging weightlifting mechanic instead of a conventional slot experience. Gameplay revolves around a three-stage lift: an athlete attempts to raise a heavy barbell from the floor to a stable overhead position. As the lifter progresses through each stage, an on-screen multiplier increases, building anticipation.

The critical moment arrives after the bar is raised overhead. The athlete must hold the weight steady to secure the win. If the lift is successful, the player collects the displayed multiplier. If the athlete falters and the barbell crashes down, the round ends without a payout. This final, tense hold creates the climax of each round.

DELULU Gaming included three optional features players can purchase before each lift to give them more control. The Mustache of Power increases the probability of a successful lift, while Revival Milk offers a second attempt if the first fails.

A third option, the Belt of Strength, boosts potential multiplier values without improving success chances. Using this feature, players can unlock the game’s maximum potential win of 5,000x their initial bet.

Titan Tom, GymBro Max, and Nerd Alex offer three volatility levels

A core feature of MLK PUMP! is the choice presented to the player. At the start of every round, players select one of three distinct athlete avatars, each representing a different level of volatility and reward potential. This decision puts strategic control directly in the players’ hands, allowing them to tailor the game’s risk profile to their preference.

The three characters are:

• Titan Tom: This low-risk, low-volatility option offers more frequent but smaller wins with a maximum multiplier of 100x in the base game.

• GymBro Max: The medium-risk choice, GymBro Max provides a balanced experience with medium volatility and multipliers up to 500x.

• Nerd Alex: For players seeking the highest risk and reward, Nerd Alex offers a high-volatility game. Wins may be less frequent, but standard game multipliers can climb as high as 1,000x.

Players are not locked into their choice and can freely switch between the three athletes on any given round, allowing for dynamic and adaptable gameplay.

Alina Avekse Mathiasen highlights player choice and unique rhythm in instant games

Alina Avekse Mathiasen, Chief Product Officer at DELULU Gaming, states MLK PUMP! was designed to capitalize on the distinct pacing of instant-win games. She noted the structure empowers players to actively shape their experience before the action unfolds.

“Instant games have their own rhythm, and we wanted to make the most of that,” Mathiasen commented. “In MLK PUMP!, you choose your risk, add an advantage before the round, and watch the lift unfold. I especially like that the multiplier can keep climbing while the actual win is still uncertain. That final hold gives the whole sequence its tension. Plus, seeing three completely different versions of MLK struggle with a barbell adds a bit of humour to the experience.”

RTP configurations and betting Limits for the MLK Voyage spin-off

As a spin-off, MLK PUMP! leverages character recognition from MLK Voyage but directs it into an entirely new gameplay environment. This approach allows the studio to build a connected “MLK universe” while exploring different game mechanics.

The game is available with four different Return to Player (RTP) configurations: 90%, 92%, 94%, and 96%, to accommodate various market requirements and operator preferences. The betting range runs from €0.10 up to €100 per round.

DELULU Gaming will continue its market push at the SiGMA World event in Rome from November 2-5. The company announced it will showcase MLK PUMP! alongside three other new releases, indicating its rapid production pace will continue. DELULU Gaming seeks to secure new partnerships and solidify its place in the competitive iGaming industry.