Brands make big play
UK online gaming and sports betting software giant Playtech has inked a deal with Fanatics Casino to bring its full library of slots and table games to the latter’s customers in selected US states.
Playtech announced on Wednesday via LinkedIn that its casino portfolio was live for Fanatics Casino players in Michigan and West Virginia:
The UK iGaming firm added that it would be launching via Fanatics in Pennsylvania and New Jersey “in the coming weeks.”
US favorites
According to the Playtech release, players in Michigan and West Virginia can now access its top titles via the Fanatics Casino app, including global bestselling Fire Blaze and Collect’em series, and US favorites Oink Oink Oink and The Racaroon.
marks the culmination of a journey that began more than two years ago.”
Fanatics Betting & Gaming (FBG) Senior Content Manager Kieron Shaw stated the roll-out of Playtech’s content on its casino platform “marks the culmination of a journey that began more than two years ago.”
Shaw was referring to FBG’s acquisition of PointsBet’s US businesses in April 2024 for $225m, which included technology stacks and licenses to power the sports clothing giant’s rapid expansion into the US iGaming market.
Boosted gaming experience
The FBG exec stated Fanatics was “thrilled” to partner with Playtech, praising the firm’s “depth of experience, proven portfolio, and commitment to innovation.”
Playtech USA General Manager Jonathan Doubilet returned the niceties, saying Playtech was “proud” to partner Fanatics as the brand continues its US-wide expansion.
Doubilet stated that Playtech’s “wide-ranging content continues to perform strongly with American players.” The exec expressed confidence that the tie-up with Fanatics “will deliver innovative, high‑impact gaming experiences” for new customers.
