Popular casino game developer Play’n GO has revealed that the new Book of Dead GO Collect slot, released on February 26, has achieved record performance so far. It’s the latest integration of the iconic Book of Dead franchise that began in 2016. Since then, many variants have emerged, including Legacy of Dead.
the release of a limited edition Rich Wilde collectible figure and comic-book-style artwork
The latest iteration has already seen a record number of players and bets in regulated markets worldwide. Play’n GO tried building anticipation for the release with an extensive marketing campaign that included the release of a limited edition Rich Wilde collectible figure and comic-book-style artwork.
Talking about the success so far of the new release, Play’n GO Chief Marketing Officer Ebba Arnred said that the results “showed that truly great IP doesn’t age, it evolves.”
The GO Collect mechanic is the main differentiator for this Book of Dead title. You fill up the GO Collect meter as you accumulate Gold Scatter symbols that attach to regular symbols. This can unlock the Treasure Vault feature, where jackpots up to 500x are available.
The GO Collect mechanic brings more purpose to base game spins compared to solely focusing on hitting paylines.
