Snoop Dogg has launched a free-to-play social casino in the US in collaboration with iGaming technology firm Trivelta. The well-known rapper announced in a social media video on Thursday that the platform is now live:
The footage shows screenshots of the platform, including one in which an animation of Snoop Dogg deals cards in a blackjack game. There’s also the ability to set the background music to a variety of original songs from the West Coast rapper. Death Row Games, founded by Snoop Dogg and Cordell Broadus in 2025, created the themed titles.
people can play poker against their peers
As well as live dealer games, slots, and classic table games, there’s also a section where people can play poker against their peers. The Boston-based Trivelta described in the official press release how the 54-year-old played a key role in deciding the “creative vision” of the app.
Talking about the launch, Snoop Dogg said that he wanted to deliver “something innovative, immersive, and fun.” Trivelta CEO Carson Hubbard emphasized that: “It’s rare to work with an artist who is this deeply involved in the product.”
The free-to-play platform is available in all 50 states. However, the sweepstakes angle, where players can earn tokens redeemable for cash, isn’t available in 11 states.
This isn’t Snoop’s first foray into the gambling space. He partnered with Roobet in 2023 and has appeared on streams with Xposed playing blackjack in Las Vegas.
