The broadcast of the 83rd Golden Globes drew criticism for incorporating Polymarket odds for various awards during the show. The announcer duo of Kevin Frazier and Marc Malakian made repeated references to the current status of prediction markets ahead of commercial breaks.
could also see the real-time predictions ahead of the announcements of the winners
Viewers could also see the real-time predictions ahead of the announcements of the winners of each award. Many people took to social media to express their disdain for this integration:
The partnership between Polymarket and the Golden Globes was only announced last week. Penske Media President Craig Perreault said that the aim was to create “a groundbreaking new frontier, redefining how audiences engage with and connect to the content they love.”
The reality didn’t match the expectations, which is why people are speculating whether this will be a one-off experiment or if it will become a common trend going forward in live television.
