MGM Resorts International is looking to counteract the recent drop in visitor numbers to Las Vegas by alleviating some of the price pressure on guests. Tourist numbers fell 12% year-on-year in July, which fits a trend seen so far in 2025 – one that doesn’t look like stopping anytime soon. In a recent poll, 68% of the 17,000+ people who responded blame high prices for the drop in visitor numbers to Sin City.
will reportedly cost the company $3m annually
MGM is the biggest operator on the Strip, controlling ten properties. It is now rolling out several changes to try to become more customer-friendly. One of the most notable moves is dropping the price of its in-room bottled water by 40%, which will reportedly cost the company $3m annually, according to VitalVegas:
The price of water has often been a focal point for people complaining about the cost of goods and services in the city. In June, reports emerged that the Aria charged $26 for a single bottle of minibar water.
MGM is also now letting children who are ten or younger eat for free at its buffets, while it’s also planning to start random giveaways of Cirque du Soleil tickets to hotel guests.
Other casino companies are making similar moves, with Caesars Entertainment launching a new $300 getaway package deal that covers a two-night stay at three of its properties, in addition to a $200 food and beverage voucher.