Mike Tyson Inks Rabona Brand Ambassador Deal With Focus on Twitch, Kick Livestreams

  • Tyson’s remit includes livestreams exclusive to Rabona’s Twitch, Kick channels
  • Streams will feature the former heavyweight champ playing online casino games
  • Exec said Tyson’s “genuine love for gaming” resonated with the Rabona brand
Mike Tyson
Boxing great Mike Tyson has inked a brand ambassador partnership deal with Rabona Sportsbook & Online Casino. [Image: Shutterstock.com]

Former heavyweight boxing champion Mike Tyson, 57, has inked a brand ambassador partnership with offshore firm Rabona Sportsbook & Online Casino. Through the deal, the Curacaolicensed iGaming company will offer exclusive Mike Tyson-branded bonuses and streams.

number one in the list of The Hardest Hitters in Heavyweight History

According to a news release, Tyson’s Rabona duties include fan engagement via monthly livestreams exclusive to Rabona’s Twitch and Kick channels. Rabona stated the streams will feature the boxer – who ESPN ranked number one in the list of The Hardest Hitters in Heavyweight History – playing online casino games.

Rabona added the streams “may also feature [Tyson] sharing his expertise and recounting exclusive stories from his storied career.”

Rabona’s PR Director Mike Varius said his firm’s focus on “creating legendary experiences” meant the ex-boxing legend was best placed to represent the iGaming company. The exec stated Tyson’s “dynamic presence and genuine love for gaming” resonated deeply with the Rabona brand.

Varius added: “Were gearing up to offer our users a championship-level engagement, powered by Tyson’s electrifying energy.”

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