Fanatics Teams Up With Make-A-Wish as Official Sports Partner to Connect Children to Their Sports Heroes

  • Fanatics kicks off the partnership with Make-A-Wish with $10m contribution to the nonprofit
  • Fanatics has over 900 brands and contracts in sports, opening many doors for Make-A-Wish
  • The first event saw Tom Brady, Aaron Judge, and Jayson Tatum surprise nine children in NY
Make-A-Wish building
Fanatics is partnering with Make-A-Wish, becoming its first official sports partner to help children and families meet their sports heroes. [Image:]

The power of sports

Digital sports platform Fanatics is teaming up with the Make-A-Wish Foundation, becoming its first official sports partner. The company is starting off the partnership with a $10m contribution to Make-A-Wish while facilitating the wishes themselves. All US-based sports-related wishes are handled by its co-brand Fanatics Make-A-Wish.

ongoing testament to the power of sports and the possibilities for children to heal

Orlando Ashford, Fanatics‘ Chief People Officer, said that the partnership was an “ongoing testament to the power of sports and the possibilities for children to heal through connections to their favorite teams and sports heroes.”

Fanatics will support wishes that request athlete meet-and-greets, championship games, all-star weekends, and rookie drafts.

Opening doors

Ashford said that Fanatics has been championing Make-A-Wish and what it does for children and their families for years.

more than 900 brands and contracts in the world of sports

Fanatics‘ more than 900 brands and contracts in the world of sports will open more doors for the Make-A-Wish Foundation, giving the nonprofit access to thousands of athletes to create life-changing experiences for children.

In August, Fanatics partnered with the National Hockey League‘s (NHL) Columbus Blue Jackets to open a retail sports betting facility next to the team’s home arena. A win-win for both sides, it provided another door for Fanatics to get into the world of sports betting while enabling the Blue Jackets the ability to engage with their fans in a new way.

Ashford continued by saying “Fanatics…will be leveraged to give these incredibly brave kids and their families the most memorable, once-in-a-lifetime experiences that we‘re honored to deliver.”

First sponsored event

Fanatics has already kickstarted the partnership with Make-A-Wish and hosted a sponsored event in New York on October 24. Surprising nine Make-A-Wish children were legendary quarterback Tom Brady, the American League’s single-season home run record holder and current New York Yankee Aaron Judge, and Jayson Tatum of the Boston Celtics.

As a global digital sports platform, Fanatics serves as the official partner for five major US professional sports team leagues: the NFL, NBA, MLB, NHL, and MLS. Fanatics also partners with NASCAR and the PGA.

In August, Fanatics also launched its sportsbook in four states – Maryland, Massachusetts, Ohio, and Tennessee – following six months of extensive testing.

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