Betway Soft Launches Online Casino and Sportsbook in New Jersey

  • The soft launch phase will run from Monday until Friday
  • Betway already has a presence in Colorado, Indiana, and Pennsylvania
  • It will have market access in up to ten states after acquiring Digital Gaming Corporation
  • The New Jersey gambling market is very competitive
Betway logo on a smartphone in a jeans pocket
Betway’s soft launch of its online casino and sportsbook in New Jersey is slated to run Monday through Friday before transitioning to a full launch. [Image:]

Testing phase

Betway has launched an online casino and sportsbook in New Jersey. They will be in a limited-hour soft launch phase from Monday to Friday in order to make sure that everything is running smoothly.

The operator will be able to identify and rectify any issues that crop up before the full launch. In an effort to attract users, the sportsbook and online casino are both offering their own respective welcome bonus offers.

Focusing on US expansion

In addition to this launch in New Jersey, Betway already has platforms up and running in Colorado, Indiana, and Pennsylvania. It has online sportsbooks operational in each of these states, as well as an online casino in Pennsylvania. Launches in more states in the near future look to be inevitable. Betway has partnerships in place with a number of NBA teams, including the Chicago Bulls, Golden State Warriors, and the Cleveland Cavaliers. It is also an official partner of the NHL.

Betway parent company Super Group is buying Digital Gaming Corporation

The Betway brand has been around for many years, originally focusing on the European market before expanding into other regions. It has started to look at the ever-expanding US market in recent times. In an attempt to accelerate its US expansion, Betway parent company Super Group is buying Digital Gaming Corporation. This acquisition will give Betway access in as many as ten states.

Super Group is also considering a public offering in the US through the New York Stock Exchange. This would be done through a mega-merger with a special purpose acquisition company (SPAC).

A competitive state

The New Jersey sports betting market has been consistently one of the best performing states in the country since the end of the federal ban on sports betting in May 2018. Along with Nevada, the Garden State has dominated the monthly figures for betting handle and sportsbook revenue. It is also the clear leader in the online casino space.

In July, total betting handle in New Jersey was $578.7m, generating $55m in revenue for sportsbooks. Online gambling revenue hit a record monthly high for any US state, reaching $118.6m. This beat the previous record of $113.7m that New Jersey set in March 2021.

New Jersey is a very competitive market for online gambling operators, with Betway set to battle it out with about 20 other sportsbooks for the attention of bettors. The usual suspects such as DraftKings, FanDuel, and BetMGM dominate the market.

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