PGA Tour Inks Third Betting Operator Deal With PointsBet On Board

  • PointsBet has rights to PGA Tour marks, video and content; adverts on Tour media
  • Sportsbook operator registered a 65% rise in golf bets for 2020 compared to 2019
  • Company joins DraftKings and BetMGM as official Tour betting operators
gloved hand placing golf ball on tee on golf course
The PGA Tour has increased its official betting operators to three with the latest addition of sportsbook company PointsBet. [Image: Shutterstock.com]

PointsBet joins the program

Sportsbook operator PointsBet has become the third official betting operator of the PGA Tour in a multi-year agreement. The sports betting company announced the deal with the global golfing organization in a tweet:

As part of the content and marketing partnership, PointsBet will have the rights to use PGA Tour marks in the US. It will also be able to advertise on Tour media and partner platforms.

The PGA Tour’s official betting operator program grants PointsBet content and video rights for pre-game and post-game betting programming, plus permission to provide highlights to users who have made wagers.

“A very successful relationship”

PGA Tour senior vice president of media and gaming Norb Gambuzza said PointsBet has made a significant commitment to golf through its product offering. He added: “PointsBet’s golf products are experiencing incredible growth, which lays the foundation for a very successful relationship.”

Johnny Aitken, PointsBet USA CEO, said the company is excited to work with a “forward-thinking group”. He feels that PointsBet is well-positioned to grow and innovate with PGA Tour as golf betting continues to grow in popularity.

in-play golf betting increased by 65%

In 2020, PointsBet’s in-play golf betting increased by 65% in bet count, unique bettors, and the total amount of money gambled, compared to 2019 figures.

The operator is currently licensed to offer sports betting in Indiana, Iowa, and New Jersey, and is set to launch imminently in the states of Colorado, Illinois, and Michigan.

Tour embraces sports betting market

Following the US Supreme Court’s repeal of the Professional and Amateur Sports Protection Act (PASPA) in 2018, the PGA Tour has embraced the sports betting market. In 2019, it announced a global partnership with IMG Arena to license its official live scoring data to betting operators worldwide. In March of this year, the Tour and The Action Network launched GolfBet, a website dedicated to betting content tailored to golf.

July saw sports betting company DraftKings become the Tour’s first official betting operator. This was followed less than a week later with a multi-year content and marketing partnership with online casino BetMGM.

Earlier this month, PointsBet signed a multi-year deal with Kroenke Sports & Entertainment to serve as exclusive gaming partner to a number of Colorado-based professional sports teams. This includes Major League Soccer’s Colorado Rapids and the National Basketball Association’s (NBA) Denver Nuggets.