Teaming up with Kroenke Sports & Entertainment
PointsBet has signed a new multi-year deal with Kroenke Sports & Entertainment (KSE) to become the exclusive gaming partner to several Colorado-based professional sports teams. KSE is the owner of the Colorado Avalanche of the NHL as well as the NBA’s Denver Nuggets, Major League Soccer’s Colorado Rapids, and the National Lacrosse League’s Colorado Mammoth.
covers full gaming options, including retail and online sports betting
With the new deal, PointsBet will be featured at the Pepsi Center, the home arena of KSE’s teams. The agreement covers full gaming options, including retail and online sports betting along with free-to-play options, online casino, and daily fantasy. The company will also soon launch a PointsBet-sponsored mobile app.
Several areas within the Pepsi Center will be dedicated to PointsBet branding, including the PointsBet Sports Bar and the Premium Club.
PointsBet announced the deal via Twitter:
Exclusive gaming partner
The huge deal covers a lot, including allowing PointsBet to become the official sports betting partner of the sports media outlets operated by KSE: Altitude Sports Radio and Altitude TV. Chief operating officer and EVP of KSE, Matt Hutchings, said that the company knows the fans of the Nuggets, Mammoth, and Avs will be exited to be able to engage with their favorite teams on another level via PointsBet.
a clear focus for putting our fans and customers first”
PointsBet is equally as excited to be working with KSE. PointsBet USA chief executive Johnny Aitken stated that the sports betting brand and KSE have shared values “with a clear focus for putting our fans and customers first.”
More Deals for PointsBet
August may have just started, but it has already been a busy month for PointsBet. The company has signed several deals with sports teams and gaming operators. PointsBet is working with the Indiana Pacers, with promotions set to launch exclusively for Pacers fans. Company branding will be placed inside the Pacers’ arena, Bankers Life Fieldhouse.
The company is also launching off-track retail betting outlets in Illinois. It announced three locations for the new sites; the facilities will complement the Hawthorne Race Course, PointsBet’s partner in the state.
In addition, PointsBet just signed a ten-year deal with Twin River to offer online gaming and casino services in New Jersey. The deal is contingent on the acquisition of Bally’s Atlantic City by Twin River and regulatory approval thereafter.