PGA Tour Appoints BetMGM Official Betting Operator One Week After DraftKings Deal

  • Multi-year content and marketing partnership unlocks a host of usage rights for BetMGM
  • Deal allows use of PGA Tour trademarks, advertising on Tour media and partner platforms
  • BetMGM can create pre- and post-game programming, share Tour highlights with bettors
  • The relationship will boost the Tour’s sports betting strategy, fan engagement, and reach
  • Agreement follows DraftKings' appointment last week as the Tour's first official betting partner
PGA Tour logo on smartphone screen
BetMGM has become the PGA Tour’s latest official betting operator in a deal that unlocks a raft of usage rights, including advertising on Tour media and sharing of Tour highlights with bettors. [Image:]

Deal gives BetMGM multiple usage rights

BetMGM has become the PGA Tour’s latest official betting operator, the elite men’s golf tournament organizer announced yesterday from its Ponte Vedra Beach headquarters in Florida. The news comes after the Tour agreed a partnership deal with DraftKings last week.

The sports betting brand wasted no time in showcasing its new PGA Tour livery while announcing the news in a co-branded tweet:

The multi-year content and marketing deal unlocks a host of usage rights for BetMGM, including PGA Tour trademarks, as well as advertising presence on the tour’s media and partner platforms. In addition, the BetMGM’s sportsbook channels will gain rights to create pre- and post-game betting programming and share highlights with bettors.   

BetMGM also has existing access to sponsorship tie-ins with PGA Tour pros Joel Dahmen, Max Homa, Ryan Moore, Kevin Na, Pat Perez, Jimmy Walker, and Boo Weekley.

BetMGM’s sports betting and gaming platform is powered by New Jersey-based ROAR Digital LLC, a strategic partnership between MGM Resorts International and GVC Holdings Plc. The PGA Tour lines up alongside ROAR’s other partners in major sports, namely the NBA, WNBA, MLB, NHL, and MLS.

On the branding leaderboard

BetMGM’s appointment as official betting operator for the top-tier men’s golfing tour consolidates its popular PGA Tour platform, which is accessible to iOS and Android users.

reach new fans and further engage current fans”

Norb Gambuzza, PGA Tour senior VP for media and gaming, said the partnership would boost the Tour’s sports betting strategy, enabling it “to reach new fans and further engage current fans who enjoy betting on golf.”

Matt Prevost, BetMGM chief marketing officer, was equally upbeat, adding that “BetMGM’s advanced betting technology, combined with the PGA Tour’s world-class competitions and iconic players, will not only advance the Tour’s position at the forefront of professional sports, but the entire betting industry as well.”

Hot on the heels of DraftKings

The BetMGM-PGA Tour compact follows just a week after DraftKings was appointed the Tour’s first official betting partner. The PGA Tour had signaled its intention to attract sponsorship from gambling brands when it revised its regulations regarding official marketing partners in 2019.

The two embryonic relationships established with the Tour reflect an increased acceptance of legal sports gambling from both corporate and public perspectives. A recent survey by the American Gaming Association reported a 12% increase in legal wagering in the US, alongside a 25% decrease in spend with illegal operators.

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