Deal gives BetMGM multiple usage rights
BetMGM has become the PGA Tour’s latest official betting operator, the elite men’s golf tournament organizer announced yesterday from its Ponte Vedra Beach headquarters in Florida. The news comes after the Tour agreed a partnership deal with DraftKings last week.
The sports betting brand wasted no time in showcasing its new PGA Tour livery while announcing the news in a co-branded tweet:
The multi-year content and marketing deal unlocks a host of usage rights for BetMGM, including PGA Tour trademarks, as well as advertising presence on the tour’s media and partner platforms. In addition, the BetMGM’s sportsbook channels will gain rights to create pre- and post-game betting programming and share highlights with bettors.
BetMGM also has existing access to sponsorship tie-ins with PGA Tour pros Joel Dahmen, Max Homa, Ryan Moore, Kevin Na, Pat Perez, Jimmy Walker, and Boo Weekley.
On the branding leaderboard
BetMGM’s appointment as official betting operator for the top-tier men’s golfing tour consolidates its popular PGA Tour platform, which is accessible to iOS and Android users.
reach new fans and further engage current fans”
Norb Gambuzza, PGA Tour senior VP for media and gaming, said the partnership would boost the Tour’s sports betting strategy, enabling it “to reach new fans and further engage current fans who enjoy betting on golf.”
Matt Prevost, BetMGM chief marketing officer, was equally upbeat, adding that “BetMGM’s advanced betting technology, combined with the PGA Tour’s world-class competitions and iconic players, will not only advance the Tour’s position at the forefront of professional sports, but the entire betting industry as well.”
Hot on the heels of DraftKings
The BetMGM-PGA Tour compact follows just a week after DraftKings was appointed the Tour’s first official betting partner. The PGA Tour had signaled its intention to attract sponsorship from gambling brands when it revised its regulations regarding official marketing partners in 2019.