Tipico Seals NetEnt Deal Ahead of New Jersey Market Entry

  • Sportsbook operator to incorporate NetEnt's games suite as part of its September NJ launch
  • It has set up an office in the state, signed a partnership with Atlantic City’s Ocean Casino Resort
  • NetEnt has seen significant revenue growth ahead of the potential Evolution Gaming merger
map pinning New Jersey location
Tipico has sealed a new deal with gaming provider NetEnt ahead of its planned September launch in New Jersey. [Image: Shutterstock.com]

A New Jersey agreement

Tipico has formed a new partnership with games supplier NetEnt ahead of the global sportsbook operator’s planned entry into the New Jersey market.

Tipico will integrate NetEnt games from day one

Through the deal, Tipico will integrate NetEnt games from day one of its launch in the state. This will include an array of video slots and table games, such as Divine Fortune, Blackjack, and American Roulette. NetEnt will continue to roll out more titles with Tipico over the second half of 2020.

Commenting on the new partnership, Adrian Vella, managing director of US business at Tipico, said: “We are excited to begin our partnership with NetEnt as we kick off our expansion into the US. With a proven track record in the regulated New Jersey market and their well-known catalog of branded games, we’re confident that our customers will love NetEnt’s offering.” The commercial vice president of NetEnt Americas LLC, Brian Kraft, expressed the company’s satisfaction at being chosen to work alongside Tipico to help it grow its US business. 

Tipico’s plans for US expansion

Earlier this year, Tipico – the largest sports betting operator in Germany – announced plans to make a move into the US sports betting market.

expected to receive approval prior to the NFL betting season

As first reported by EGR, Tipico has applied to the New Jersey Division of Gaming Enforcement for the right to operate in the market. It is expected to receive approval prior to the NFL betting season, in line with its plans for a September launch in the state. Tipico will enter the Garden State in partnership with Atlantic City’s Ocean Casino Resort.

As part of its plans for US expansion, the German operator has set up an office in Hoboken, New Jersey. The company has also launched a Twitter account for its US sportsbook, through which followers can access an advance sign-up page with exclusive offers.

Ahead of the launch, Tipico signed a partnership with gaming supplier Scientific Games. Through the agreement, Tipico’s online gaming solutions in New Jersey will be powered by Scientific Games’ OpenGaming product suite. The games supplier will provide more than 2,000 titles as part of the deal, which are set to include both in-house and third-party releases.

NetEnt’s 2020 performance

NetEnt’s partnership with Tipico will be another boost for the supplier, which has seen significant revenue growth so far this year.

According to Therese Hillman, group CEO, the second quarter of 2020 saw “record revenues, earnings and cash flow” for NetEnt. The gaming provider generated revenue of SEK 573m ($65.2m) for Q2, a rise of 37% year-on-year. In total, NetEnt revenue grew 30% for the first half of 2020, to SEK 1.09bn ($124.1m).

Earlier this year, Evolution Gaming offered approximately SEK 19.6bn ($2.1bn) to acquire NetEnt. Similar to NetEnt, Evolution Gaming has also seen significant 2020 revenue growth. The company generated €243.5m ($278m) for the first two quarters of the year, indicating a rise of 48% year-on-year.