Around the world, certain landmarks have earned a reputation not just for their beauty or historical significance, but for the good fortune they’re believed to bring. From wish-granting fountains to lucky statues, these destinations attract millions of visitors hoping to turn the odds in their favour – whether for love, success, health, or wealth.
With Google search trends showing a 36% rise in interest in ‘spiritual tourism’ over the past year, a number of these landmarks are proving most popular among travelers looking to explore their superstitious side while on holiday.
To find out which of these landmarks are truly worth visiting in 2025, VegasSlotsOnline, compiled a list of 50 landmarks around the world believed to bring luck, prosperity, or good fortune. For each location, we analysed a range of popularity and engagement metrics, including visitor reviews, TikTok and Instagram posts, search interest on Google, and Wikipedia page visits – to reveal which landmarks are truly worth visiting in 2025.
The Top 10 Most Popular Superstitious Landmarks Around the World
| Rank | Landmark | Superstition around the landmark | Location | Avg. Review rating | % of 4* and above reviews | Instagram posts | TikTok posts | Wikipedia page views | Annual Google search volume |
| 1 | Hagia Sophia | Twist thumb in the Sweating Column to make a wish. | Istanbul, Turkey | 4.7 | 93% | 636,000 | 42,200 | 1,567,093 | 6,600,000 |
| 2 | Trevi Fountain | Toss a coin to make a wish. | Rome, Italy | 4.6 | 86% | 745,000 | 43,900 | 689,538 | 9,876,000 |
| 3 | Fountains of Bellagio | Throw coins for good luck or to return someday. | Las Vegas, USA | 4.8 | 96% | 23,500 | 9,502 | 52,994 | 1,620,000 |
| 4 | Sensoji Temple | Rub incense on ailing body parts for healing. | Tokyo, Japan | 4.5 | 89% | 215,000 | 11,000 | 152,397 | 1,980,000 |
| 5 | Fushimi Inari Shrine | Pray for harvest, home safety, or business success. | Kyoto, Japan | 4.6 | 94% | 119,000 | 12,600 | 1,011 | 594,000 |
| 6 | Lincoln Tomb | Rub Lincoln’s nose for luck. | Springfield, USA | 4.8 | 97% | 1,732 | 44 | 213,759 | 97,200 |
| 7 | Milan Bull (Galleria Vittorio Emanuele II) | Spin heel on bull’s testicles for wealth. | Milan, Italy | 4.6 | 92% | 148 | 54 | n/a | 8,640 |
| 8 | Blarney Stone | Kiss the stone for eloquence. | Cork, Ireland | 4.5 | 86% | 76,900 | 2734 | 377,698 | 1,320,000 |
| 9 | Huangshan | Couples who climb it gain eternal love. | Huangshan City, China | 4.6 | 95% | 82,900 | 3,093 | 78,683 | 486,000 |
| 10 | Stump Pass Beach State Park | Place a shell on a tree to make a wish. | Englewood, USA | 4.8 | 95% | 7,866 | 505 | 1,418 | 118,800 |
1. Hagia Sophia
Topping the list as the world’s most popular superstitious landmark is Hagia Sophia in Istanbul, Turkey. This grand mosque was originally built as a church, and dates back to AD 537. Today, it attracts millions of visitors per year hoping to take in its stunning architecture – and test their luck.
According to legend, a pillar inside the mosque known as the ‘Sweating Column’ performs miracles. If you place your thumb inside the hole and twist your hand, your wishes will be granted!
Whether for its luck or beauty, Hagia Sophia is certainly popular among visitors, with 93% of TripAdvisor reviews rating it 4 stars or above, and an average visitor rating of 4.7 out of 5. It has the highest number of Wikipedia page visits of all landmarks we looked at, with 1.6 million views over the last year alone – as well as an average of 6.6 million Google searches, the second highest in our ranking. The Turkish landmark has captured global attention – and is one to add to your 2025 travel list.
2. Trevi Fountain
Coming in second place is Rome’s iconic Trevi Fountain. This iconic landmark pulls in nearly 10 million Google searches annually and generates close to 800,000 posts across Instagram and TikTok, scoring the highest for both metrics in our ranking.
The 18th-century fountain is undoubtedly well-known around the world, especially for its appeal to bring luck. Rumour has it, if you toss a coin into the fountain, you’ll receive good fortune in return. And a lot of people visit the Trevi Fountain to test this superstition; in fact, over $1 million worth of coins are thrown into the fountain each year. That’s a lot of money!
However, e, while 86% rated four stars or higher, for some visitors’, reviews don’t always live up to the hype. With packed crowds, especially during peak summer periods, it’s best to visit the fountain before 7am or after 9pm to get the best chance of enjoying a peaceful experience and snapping a photo without the crowds.
3. Fountains of Bellagio
Third place goes to another famous fountain: the Fountains of Bellagio in Las Vegas, USA. This magnificent water show is free to view for anyone taking a break from Sin City’s casinos and bustling entertainment scene, and has the bonus of supposedly bringing good luck to all who throw a coin into the fountain.
The Fountains of Bellagio received the highest average rating of all landmarks we investigated, at 4.8 out of 5. It’s less popular on social media than some of the other landmarks on the list, with just 9,502 TikTok posts under its hashtag, but with 96% of TripAdvisor ratings awarding it 4 stars or above, it’s safe to say it’s a hit with tourists.
The Most Popular Superstitious Landmarks in America
The world is full of popular landmarks associated with superstition, and the US is no exception, offering many to discover across the country. But which ones stand out?
| Rank | Landmark | Superstition around the landmark | Location | Avg. Review rating | % of 4* and above reviews | Instagram posts | TikTok posts | Wikipedia page views | Annual Google search volume |
| 1 | Fountains of Bellagio | Throw coins for good luck or to return someday. | Las Vegas, USA | 4.8 | 96% | 23,500 | 9,502 | 52,994 | 1,620,000 |
| 2 | Lincoln Tomb | Rub Lincoln’s nose for luck. | Springfield, USA | 4.8 | 97% | 1,732 | 44 | 213,759 | 97,200 |
| 3 | Stump Pass Beach State Park | Place a shell on a tree to make a wish. | Englewood, USA | 4.8 | 95% | 7,866 | 505 | 1,418 | 118,800 |
| 4 | Winged Figures of the Republic | Rub the toes for good luck. | Boulder City, USA | 4.5 | 90% | 464 | 2 | 662,191 | 3,840 |
| 5 | Albert Einstein Memorial | Rub his nose for good luck. | Washington DC, USA | 4.6 | 90% | 1,796 | 7 | 10,569 | 145,200 |
When looking at just the landmarks in the US from our list, the Fountains of Bellagio in Las Vegas claim the top spot – and third place globally.
Following closely are Illinois’ Lincoln Tomb and Florida’s Stump Pass Beach State Park, both earning an impressive average visitor rating of 4.8 out of 5, with 97% and 95% of reviews rated four stars or higher, respectively. If you’re passing through, they’re well worth a stop: rub Lincoln’s nose for a little extra luck, or place a shell on a tree at Stump Pass to make a wish.
The Top 10 Most Viral Superstitious Landmarks in the World
Beyond measuring the overall popularity, we also analysed how ‘viral’ each landmark is based on the volume of visitors’ posts on social media (Instagram and TikTok).
| Rank | Landmark | Location | Instagram posts | TikTok posts |
| 1 | Trevi Fountain | Rome, Italy | 745,000 | 43,900 |
| 2 | Hagia Sophia | Istanbul, Turkey | 636,000 | 42,200 |
| 3 | Sensoji Temple | Tokyo, Japan | 215,000 | 11,000 |
| 4 | Fushimi Inari Shrine | Kyoto, Japan | 119,000 | 12,600 |
| 5 | Fountains of Bellagio | Las Vegas, USA | 23,500 | 9,502 |
| 6 | The Charging Bull | New York City, USA | 117,000 | 1,458 |
| 7 | Huangshan | Huangshan City, China | 82,900 | 3,093 |
| 8 | Callejón del Beso | Guanajuato, Mexico | 44,500 | 5,265 |
| 9 | Blarney Stone | Cork, Ireland | 76,900 | 2,734 |
| 10 | Gregory of Nin Statue | Split, Croatia | 39,200 | 1,112 |
| Sri Maha Mariamman Temple | Bangkok, Thailand | 11,500 | 2,712 |
Our study reveals that most viral superstitious landmark in the world is the Trevi Fountain in Rome. With over 745,000 Instagram posts and nearly 44,000 TikTok videos tagged #TreviFountain, the fountain’s stunning design – and supposed good fortune – have clearly captured the hearts of travelers hoping their coin toss will bring a wish to life.
In second place is Istanbul’s Hagia Sophia, drawing admiration with over 678,000 combined posts across TikTok and Instagram.
The third most viral superstitious landmark is Sensoji Temple in Tokyo, where the holy incense is said to have healing powers. The temple itself is breathtaking, so it’s no surprise it’s racked up a total of 226,000 posts across Instagram and TikTok.
In the U.S., two landmarks cracked the top 10: the Fountains of Bellagio in Vegas and New York City’s Charging Bull, generating 33,002 and 118,458 social media posts across Instagram and TikTok, respectively.
Methodology
To uncover the world’s most popular superstitious landmarks, we analysed 50 landmarks famous for bringing luck, prosperity, or good fortune. Each was ranked based on the following metrics:
- Average review scores from Google and TripAdvisor
- Percentage of 4 stars and above TripAdvisor ratings
- Number of Instagram and TikTok hashtags
- Wikipedia page views (in the last 12 months)
- Annual global search volume on Google (in the last 12 months)
All metrics were weighted equally to calculate the final ranking. Data collection took place in April 2025.
