Stake No.1
A recent report by software firm Stream Hatchet has found that crypto casino giant Stake is dominating visibility on streaming platforms over other rival gambling operators.
The March 20 report by the livestreaming analytics company shared on X found that across Kick and Amazon’s Twitch, Stake “was mentioned in 6,600 stream titles” in January 2026:
Trailing far behind Stake was 1xBet with 1,800 mentions, followed by Betano, Winamax, FanDuel, PokerStars, and Bet365.
Stream Hatchet reported Stake’s mentions total accounted for 60% of the iGaming market.
Relationship to Kick key
While the report found Twitch to own the largest chunk of the livestreaming visibility market share, it was Stake’s sister site Kick that attracted the most high-profile gambling livestream creators to its platform.
88.4 million hours of iGaming content”
As expected with the latter’s explicitly gambling-friendly streaming rules, the top ten iGaming influencers all streamed on Kick and accounted for “88.4 million hours of iGaming content watched in January.” According to Stream Hatchet, Trainwreckstv racked up the most iGaming watch time of 15.7 million hours on Kick.
Stream Hatchet’s Content Manager Mark Rowland puts Kick’s popularity down to its links to Stake.
“A lot of Kick streamers will be provided with a bankroll by Stake itself and that’s what they’re paying with when they gamble on stream,” referring to the deals operators ink with streamers involving free wagering funds in return for publicity.
Second fiddle
While Amazon’s Twitch permits some gambling content, users are banned from streaming unregulated sites, including Stake and Rollbit. Twitch updated its policy to ban such sites after backlash in 2022 after streamer Pokimane’s influential #TwitchStopGambling campaign.
The Twitch gambling ban saw the likes of Trainwreck, Roshtein, and Xposed cross over to Kick in November 2022.
