Major credibility boost
Polymarket CEO Shayne Coplan has hailed “a monumental step for our institutional adoption” after Dow Jones & Company appointed his firm exclusive prediction market partner.
As such, Polymarket will provide real-time prediction market data across content for Dow Jones and its subsidiaries, including MarketWatch, Barron’s, Investor’s Business Daily, and the gold-standard of US financial reporting, The Wall Street Journal.
enormous mainstream credibility
Polymarket wunderkind Coplan took to X Wednesday with news of the appointment that will give his firm enormous mainstream credibility in US financial markets:
“Wouldn’t have believed this a year ago. Grateful to make this partnership a reality,” stated the 28-year-old CEO.
Polymarket data will now feed into the Dow Jones, WSJ platforms to provide betting odds on economic, political, and cultural events.
Image boosted
Given the WSJ’s long reputation for influential news coverage that shapes markets and policy, its partnership with Polymarket signals significant US corporate acceptance of the brand and prediction markets in general at a time the vertical is waging a legal and PR war against state regulators.
The WSJ on Wednesday cited Dow Jones CEO Almar Latour, who said that appointing Polymarket as partner was to make “prediction markets data accessible to our users.”
Latour added prediction markets are “a rapidly growing source of real-time insight into collective beliefs about future events.”
According to a press release, Dow Jones will also roll out a bespoke earnings calendar “with prediction-market expectations for corporate performance” as part of the tie-up.
Trusted news source
The Dow Jones CEO said the media and data giant’s mission was to assist decision making by offering “reliable news, data and analysis.”
Latour added: “In partnering with Polymarket, we aim to help consumers better interpret market sentiment and assess risk alongside traditional financial indicators.”
Coplan, meanwhile, stated the tie-up represents a “growing reliance” on Polymarket data, and that the mix of “journalistic insight with real-time market probabilities” will result in “a truly comprehensive news experience for readers.”
