Australian casino giant Crown Resorts is set to launch a sportsbook through its Betfair Australia (BA) subsidiary. According to reports, CrownBet was formed as an iGaming brand through a five-year joint venture between BA and B2B tech group BetMakers.
premium Australian online wagering brand
CrownBet expects to launch in Q1 2026 and is reportedly being branded as a premium Australian online wagering brand. While BA is Australia’s sole regulated betting exchange, the move into fixed-odds sports betting marks Crown’s expansion into the vertical.
BA’s CEO Amy Zavros said her firm was “evolving to meet the changing needs of Australian customers by introducing a new fixed odds product under the CrownBet brand.”
Zavros said BetMakers “was a clear choice” as a partner who could deliver “a top tier product from day one.”
The CEO added that the partner provided the scalable platform BA needed to power CrownBet, complement its existing betting exchange, and give users “greater choice, value and innovation.” BetMakers already made headlines this week after announcing a deal with Penn Entertainment, which also underlined its ambitions for the future of US fixed-odds horse racing betting.
CrownBet’s imminent launch reportedly signals that the Australian betting market remains highly valued and sustainable in the long term. This industry confidence, however, comes despite overriding concerns generated by recent political discussions on regulatory reforms.
