France’s gambling regulator has proposed several major changes to the country’s advertising rules. One of the most prominent ideas is implementing a whistle-to-whistle ban during live sporting events, similar to what the UK did in 2019.
wants more supervision for gambling-related sponsorships
L’Autorité Nationale des Jeux (ANJ) also wants more supervision for gambling-related sponsorships, despite these relationships not being as prominent in France as in other countries. For example, the only Ligue 1 soccer team with a sportsbook partner as its front-of-shirt sponsor is Le Havre with the Winamax logo.
Another big focus is getting operators to roll out tools that will allow new gamblers to curtail how much they can lose in a defined period of time.
One of ANJ’s big targets is having a major responsible gambling campaign ahead of the 2026 FIFA World Cup. The global soccer event comes around every four years and garners huge volumes of wagers.
There’s no timeline for when these measures might come into place. The ANJ has already been busy this year, having issued a directive in January to online operators to review and cut the amount they’ll spend on marketing in 2025.
