First time in Oregon
Caesars Entertainment has officially entered the Oregon sports betting market for the first time via a deal with the Coquille Indian Tribe. The casino giant’s state entry was made public Tuesday at the Ko-Kwel Casino Resort | Coos Bay.
The Nevada-based firm took to X to announce the launch of its sportsbook to coincide with the resort formerly known as The Mill Casino’s 30th anniversary:
The Oregon footprint allows Caesars Sportsbook-branded self-service wagering kiosks at Ko-Kwel, where bettors can now access player props, live in-play betting, and futures markets.
Brands in alignment
According to a Caesars news release, the ceremonial first bet was placed on Caesars Sportsbook self-service wagering kiosks at the casino, that also rebranded from Mill Casino on Tuesday.
Caesars Digital President Eric Hession said his firm was proud to partner with the Coquille and that it remained “committed to supporting Indian gaming.”
the first time is always significant”
Hession also underlined the importance to Caesars of gaining entry into Oregon. “Bringing our sports wagering offering to a new jurisdiction for the first time is always significant,” the exec stated. Hession added that the variety of markets offered by Caesars Sportbook will: “undoubtedly enhance the exceptional experience that the Coquille Indian Tribe provides to its guests.”
Coquille Economic Development Corporation CEO Margaret Simpson was equally optimistic about the new deal, stating the casino was “proud to have this iconic gaming brand join us.”
Simpson highlighted the two brands’ decades-long reputation for excellence in the gambling industry, adding the tie-up “aligns perfectly with our commitment to advancing gaming opportunities and enhancing guest satisfaction.”
Moving on
The rebrand from The Mill along with the launch of Caesars Sportsbook will give Oregonian bettors something positive to enjoy following the headline-grabbing meltdown of one of the casino’s workers last year.
In August, ex-employee William Sherrill threatened to burn the Mill Casino “to the ground” after getting fired. Feds allege Sherril lost his job after threatening workers at the casino.
