Chelsea Reportedly in Talks With Online Gambling Operator Stake for £40m Per Season Shirt Sponsorship

  • A ban on gambling-related front-of-shirt sponsors goes into effect for the 2026-2027 season
  • Chelsea’s 36-month deal with Three recently ended and was worth £40m ($51m) a season
  • Stake is reportedly willing to pay a similar price and already has relationships with other teams
Chelsea FC flag
Online gambling operator Stake is reportedly in talks to become the new front-of-shirt sponsor of Chelsea F.C. [Image:]

Chelsea F.C. is reportedly in talks with online gambling operator Stake about the team’s shirt sponsorship. This is despite a ban coming into place on gambling-related companies appearing on the front of English Premier League jerseys starting from the 2026-2027 season.

Chelsea’s 36-month agreement with phone network Three ended recently and the club is in talks with numerous parties regarding the newly vacant position, including Germany-based financial services firm Allianz. The deal with Three was worth £40m ($51m) per season and Stake appears to be happy to pay something similar. Allianz reportedly is unwilling to bid near the £40m ($51m) total.

Stake is a popular online gambling platform among prominent gambling live streamers, having a relationship with Trainwreck, Adin Ross, and superstar rapper Drake.

Stake is already Everton F.C.’s shirt sponsor, signing a record £10m ($12.8m) per season deal with the club last year. This agreement would remain in place if Stake ultimately partners with Chelsea. It also is the sponsor for second-tier side Watford F.C. and has arrangements in other sports.

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