Separately, IGT and iSoftBet have been creating some of the best slots in the business for many years, but that’s all about to change. IGT completed its acquisition of iSoftBet in July 2022, meaning the two companies have now combined their exciting games into one portfolio under the IGT PlayDigital umbrella.
up to 200,704 win ways in one spin
One of their most recent slot releases, Cash Lab Megaways, made it into VegasSlotsOnline News’ Slots of the Week. It’s a science-themed game that offers six reels with a top tracker and lots of win ways. The game utilizes Max Megaways to give players a chance of covering up to 200,704 win ways in one spin.
VSO News caught up with Gil Rotem, president of iGaming for IGT, to find out a bit more about the game and how the purchase of iSoftBet will help propel the combined company forward.
Last year, IGT acquired iSoftBet. What effect has this had on the company?
The acquisition of iSoftBet had many benefits to IGT PlayDigital. In addition to expanding our talented team of employees, we more than doubled our portfolio of high-performing games, bringing the total to more than 225 titles.
We also inherited a world-class game aggregation platform. It offers operators a vast library of high-performing land-based games, innovative content, and business solutions via a single API integration. This also includes advanced analytics and player engagement resources such as a game recommendation tool, customizable widgets and reporting solutions, and enhanced jackpot features.
IGT PlayDigital has a history of innovative slots. What is the secret to creating such unique games so regularly?
First and foremost, we love what we do. We have very talented game designers who like creating compelling games with themes and mechanics that players enjoy. Knowing that not all players, just like not all operators, are interested in the same games, IGT PlayDigital ensures that we are analyzing data and creating market-attuned games specific to the players in that region.
converting top-performing land-based games into player-favorite digital games
IGT’s rich pedigree in land-based gaming has also helped successfully in converting top-performing land-based games into player-favorite digital games such as best performing Wheel of Fortune, Cleopatra, Cash Eruption, and others.
The latest of your slots to make it into our Slots of the Week is Cash Lab Megaways. Can you explain a bit about the game and what makes it different?
Cash Lab Megaways is a unique mix of the six-reel, two-tracker setup with the win potential offered with the Megaways engine. This game uses simple mechanics of matching wild symbols on trackers resulting in wild reels and multipliers, unlocking the power of the Megaways. With the addition of special bonus features and the exciting Megaways mechanic, the game gives players the opportunity to win big.
What other exciting IGT PlayDigital games do you think our readers would enjoy?
We have a wide variety of proprietary game titles that have proven very popular among our customers and their players. Classic iSoftBet fan favorites like Gold Digger and Majestic Megaways highly complement IGT PlayDigital’s popular games such as Cash Eruption and Cleopatra.
a new three-game series inspired by Greek mythology
Other exciting games, which we recently featured at ICE London, were Cleopatra Grand, Cool Catch, Ice Heist, and Crabbin’ Crazy II. We also demonstrated a new three-game series inspired by Greek mythology: Olympus Zeus Megaways, Olympus Hades Megaways, and Olympus Raging Megaways.
What does 2023 have lined up for IGT PlayDigital?
We are on an exciting trajectory for the upcoming year and beyond. We are focused on launching new content, entering new markets, and maintaining our position as the leading B2B iGaming supplier in the US. IGT PlayDigital has a global presence in regulated jurisdictions around the globe, but with the acquisition of iSoftBet, we were able to enter new markets that we hadn’t operated in and deliver exciting new content.
Additionally, we have plans to launch a digital version of the highly successful land-based game Prosperity Link. We are also expecting to debut the first omnichannel wide area progressive game Wheel of Fortune Triple Gold Gold Spin in New Jersey in the first half of 2023.
As we are in the business of creating fun, we create exciting and entertaining player experiences that will position us as the number one supplier in all jurisdictions.