Fanatics in Discussions to Acquire BetParx Sportsbook

  • CNBC reported that Fanatics has signed a letter of intent to acquire the sportsbook
  • It is unclear how much the acquisition will cost and if it will even proceed
  • BetParx is already up and running in five states, including New Jersey and Pennsylvania
  • Fanatics has been looking to acquire a sports betting-related company for some time
Fanatics logo on smartphone
Fanatics has reportedly signed a letter of intent to acquire the BetParx sportsbook. [Image: Shutterstock.com]

Rumors abound

Prominent sports merchandise company Fanatics is reportedly in discussions to take over the BetParx sportsbook. CNBC reported the rumors on Friday, explaining that its sources are close to the matter but cannot comment publicly. Fanatics has been looking for opportunities to gain more of a foothold in the burgeoning US sports betting sector for some time.

Fanatics has reportedly already signed a letter of intent to acquire the sportsbook

While no final agreement has been reached, Fanatics has reportedly already signed a letter of intent to acquire the sportsbook. It is unclear what price Fanatics plans to pay for the sportsbook and there is no guarantee that there will be a final agreement. Neither BetParx nor Fanatics representatives provided CNBC comment.

Expanding its sports betting reach

Fanatics already has plans to launch its own branded sportsbook in several states. It is set to open a Fanatics Sportsbook at FedEx Field, the home venue of the NFL’s Washington Commanders. It has also received a temporary license to launch a sportsbook in Massachusetts.

Fanatics’ target is to have a sports betting presence in 15-20 states by the start of the next football season. Acquiring an operator like BetParx would accelerate this goal. The BetParx sportsbook first went live in March 2022 in Pennsylvania. It subsequently launched in Ohio, Michigan, Maryland, and New Jersey.

BetParx is operated by Greenwood Gaming & Entertainment, which is the parent company of Pennsylvania’s Parx Casino. Fanatics is a major sports merchandise company that is currently valued at $31bn. Among the brands under its umbrella are Topps, WinCraft, and Mitchell & Ness.

Fanatics was only able to get involved in the sports betting market after its executive chairman Michael Rubin sold his 10% stake in the company that owns the New Jersey Devils and the Philadelphia 76ers last year. Certain professional sports leagues have rules that prevent team owners from being involved in sports betting operations.

Eyeing acquisitions

Fanatics reportedly has plans to hold an initial public offering (IPO), but it seemingly wishes to consider making some acquisitions in the betting, gaming, and collectibles spaces before doing so. Late in 2022, it raised $700m in additional capital to fuel potential deals.  

previously discussed a possible deal with Tipico, but nothing ultimately came to fruition

The US sports betting landscape is very competitive, with operators spending massive sums in an attempt to acquire customers and gain brand recognition. Many of the smaller operators have been struggling to keep up; some, such as MaximBet, have even withdrawn from the market. Fanatics has previously discussed a possible deal with Tipico, but nothing ultimately came to fruition.