A multi-year agreement
The Greenwood Gaming and Entertainment-owned Parx Interactive has become an official online casino partner of the Pittsburgh Steelers, announcing its new multi-year deal with the NFL team on Monday.
partner of the state’s most successful professional sports team ahead of the start of the new NFL season
The agreement makes the operator of numerous online gambling products in Pennsylvania an online casino partner of the state’s most successful professional sports team ahead of the start of the new NFL season next week.
Through the agreement, Parx will get access to integrated marketing opportunities that are targeted towards Steelers supporters, deemed to be among the most passionate and loyal fan bases in US professional sports. Parx Interactive will use team logos across marketing, social media, digital properties, and products that are focused on Pennsylvania residents.
A promotion running during the course of the season, known as The Ultimate Steelers Fan, will see one fan ultimately bagging the grand prize. The winner will receive an all-expenses-paid trip for two people for every away game during the 2022 season. The promo will get exposure through various types of media channels.
New ways to engage with Steelers fans
Speaking about the new partnership, Matthew Cullen – the senior vice president of Parx iGaming and Sports at Parx Interactive – described the “legendary” love that Steelers fans have for their team. He added: “We look forward to tapping into that passion and providing Steelers Nation with an outstanding entertainment experience in all forms of iGaming.”
The Pittsburgh Steelers’ vice president of sales and marketing, Ryan Huzjak, spoke about the excitement of getting Parx Interactive on board as an official online casino partner. He said: “We think Steelers fans will enjoy the Parx Interactive platform and the opportunity to compete for unique Steelers prizes and experiences.”
Embracing gambling expansion
In addition to operating an online casino in Pennsylvania, Parx Interactive has an online sportsbook live in the state, while Parx Casino has a $10m retail sportsbook. Parx Interactive also has online platforms up and running in New Jersey and Michigan.
Many NFL teams have been embracing similar types of partnerships in recent years as online gambling spreads across the country. The league itself now has an official relationship with numerous sportsbook operators, including four newly approved NFL sportsbook operators for the 2021-22 season. In early August, the Pittsburgh Steelers also signed a sports betting partnership agreement with Unibet.