Two new deals
Caesars Entertainment has become the official casino partner of the Houston Texans, while Unibet is now an official sportsbook partner of the Pittsburgh Steelers. The Texans announced this new deal via Twitter on Thursday:
The partnership will go into effect immediately before the start of the 2021 NFL season.
As per the agreement announced Thursday, Kindred Group-owned Unibet will aim to enhance the fan experience at Steelers home games. Unibet will also get exposure across the team’s digital channels and a fans sweepstakes offering. The two parties will also team up to provide support for the local community.
Providing perks to Texans fans
As part of the multi-year deal, the Caesars Rewards loyalty program will be the sponsor of the Texans’ free-to-play “Schedule Pick ‘Em” game. Fans will be able to use the team’s mobile app to make predictions about upcoming games for a chance to win prizes like game tickets and paid trips to a Caesars Entertainment property.
At every game, a season ticket holder will have a chance to receive an all-inclusive trip to Las Vegas. Members of Caesars Rewards will have a shot at getting access to a luxury suite at the team’s home venue, NRG Stadium. Finally, Caesars Rewards will get integration opportunities across the various promotional channels of the team, including in-stadium signage and through traditional and digital media.
Speaking about this new agreement was Houston Texans president Greg Grissom. He said: “It aligns perfectly with our commitment to creating memorable experiences for our fans.”
Caesars Digital co-president Chris Holdren also welcomed this latest opportunity to build a relationship with a professional sports team. He said: “We look forward to creating extraordinary experiences for Texans fans by doing what we do best, leveraging Caesars Entertainment’s vast portfolio of casino, hospitality, entertainment, and sports expertise.”
Improving fan engagement in Pittsburgh
Through its deal with Unibet, the Pittsburgh Steelers will aim to increase fan engagement on game days. This will include giving supporters the chance to meet Pittsburgh Steelers legends at the new Unibet Tailgate zone that will be found outside the stadium. Unibet and the Steelers will also develop a Steelers-themed casino game which will be available exclusively on Unibet’s Pennsylvania online casino app later in 2021.
one of the most beloved professional sports franchises”
US Kindred Group senior vice president Manuel Stan welcomed this deal with “one of the most beloved professional sports franchises.” He looks forward to Unibet expanding its presence in Pennsylvania, building a connection with fans, and helping support future launches in nearby states. This is Unibet’s second deal with an NFL team; the company is already the official casino and sports betting partner of the Philadelphia Eagles.
Pittsburgh Steelers vice president of sales and marketing Ryan Huzjak welcomed Unibet to the Steelers family. He said: “This partnership will provide brand new opportunities for Steelers Nation, both on gamedays at Heinz Field and throughout the season.”