PointsBet Signs Exclusive Sports Deal with University of Colorado Buffaloes

  • PointsBet will place signage at Folsom Field and the CU Events Center
  • The operator will be featured in radio and television ads, as well as game day promotions
  • The deal includes educating the school's student-athletes about responsible gambling
University of Colorado sign
PointsBet and the University of Colorado Buffaloes are working together after signing an exclusive sports deal, the first of its kind for an NCAA Division-I “Power Five” school. [Image: Shutterstock.com]

First of its kind

PointsBet recently signed a new partnership deal with the University of Colorado Buffaloes. The five-year deal will see PointsBet become the gaming, betting, and fantasy sports partner of the university. The agreement is the first time an operator has secured a deal with a major NCAA Division-I athletics program.  

As part of the agreement, PointsBet will post signage at the Buffaloes’ Stadium, Folsom Field. It will also utilize the CU Events Center, the home of the college’s volleyball and basketball teams, for signage. Radio broadcasts, television advertising, and promotions for game day will also include the brand.

News of the deal broke via Twitter:

PointsBet calls Colorado home

The deal with the Buffaloes comes as PointsBet is moving into Colorado to create a home base for its operations. The company is building its headquarters in Denver and in August, signed a partnership with Kroenke Sports & Entertainment.

Kroenke owns several Colorado teams, including the Denver Nuggets and Colorado Avalanche. PointsBet is their exclusive gaming partner, as well as a partner of Kroenke’s MLS and National Lacrosse teams.

PointsBet USA chief executive Johnny Aitken stated that the deal is yet another step for the company in Colorado

part of our ongoing quest to become synonymous with Colorado sports betting”

“We are thrilled to announce this partnership as part of our ongoing quest to become synonymous with Colorado sports betting,” Aitken said.

The deal with the Colorado Buffaloes was brokered by Learfield IMG College.

Emphasis on responsible gambling

Aitken added that PointsBet looks forward to strengthening the public’s general knowledge of sports betting as well as an understanding of responsible gaming.

The company intends to place particular emphasis on responsible gambling among student-athletes at the university. Colorado’s athletic director Rick George said that the university is impressed with the commitment of the operator to raise awareness of responsible gaming.