GolfBet.com is now live
The PGA Tour has signed a new partnership deal with the Action Network, which has resulted in a new website called GolfBet.com being launched.
The sports media platform will operate this sports betting content site in association with the golf organization. The website will live on the platform’s website and app. Under the deal, Action Network’s content team can access official PGA Tour data to produce content for the website.
Action Network’s content team can access official PGA Tour data
Leading Action Network analysts like Peter Jennings, Josh Perry, and Jason Sobel will feature in content produced exclusively for GolfBet.com, which is free to access for the time being.
The Action Network CEO Patrick Keane spoke about how the PGA Tour is embracing sports betting. He said: “The PGA Tour is one of the most forward-thinking leagues and rights holders around the massive growing legal sports betting business.”
Education and entertainment for fans
The PGA Tour is also happy with this deal as fans will gain access to considerably more content than they otherwise would. This will enable fans to be more informed when it comes to betting on events.
Norb Gambuzza, the PGA Tour’s senior vice president of media and gaming, spoke about this new partnership. He said: “The Action Network is the perfect partner to create this type of content platform to educate and entertain fans about responsible betting on golf while bolstering the overall gaming ecosystem.”
He believes GolfBet.com will create more engagement among fans and help grow the overall audience for these golf events. Gambuzza also spoke about how golf is the ideal sport when it comes to live betting. He said the pace and changing nature of the sport allows for a nice array of betting opportunities.
PGA Tour embracing sports betting
Since the ending of the federal ban on sports betting in the United States in May 2018, the PGA Tour has been making a lot of moves to embrace this burgeoning sector.
It was at the end of 2018 that the PGA Tour partnered with IMG Arena. This deal resulted in IMG Arena becoming the official data distributor for PGA Tour events, providing this data to sportsbooks across the world. This data is gathered through the use of ShotLink technology.
Gambling sponsors were also approved by the PGA Tour at the beginning of 2019. Commissioner Jay Monahan also has plans to start offering gambling on-site at events in states where sports betting has been legalized.