Harrah’s Philadelphia Casino Strikes Partnership with Philadelphia Eagles

  • Harrah’s casino and racetrack will be advertised at Lincoln Financial Field
  • Casino premises will feature Eagles co-branded tables and merchandise
  • Harrah's parent company, Caesars Entertainment, is NFL's official casino sponsor
  • Eagles signed first-ever casino deal by partnering with major gambling site Unibet this fall
NFL Philadelphia Eagles club equipment, ball, helmet, jersey, and bag
Harrah’s Philadelphia has signed a partnership deal with the Philadelphia Eagles which will provide cross-marketing opportunities for both brands. [Image: Shutterstock.com]

Innovative ways to engage Eagles fans

Harrah’s Philadelphia Casino and Racetrack announced on Monday that it has entered into a marketing deal with the National Football League (NFL)’s Philadelphia Eagles.

The Philadelphia Eagles’ senior vice president of revenue and strategy, Catherine Carlson, said the new partnership will provide innovative ways to engage team fans through “special Eagles experiences and co-branded touchpoints”.

The financial terms of the agreement were not disclosed.

Co-branding opportunities at both venues

At Lincoln Financial Field, the Eagles’ home stadium, signage and branding will be dedicated to Harrah’s Philadelphia. The casino will also be the presenting sponsor of the “Drive Summary” feature on the stadium’s video board and the Eagles’ mobile app “Scratch and Win” game. Casino branding will also be found at the Eagles Pro Shop at Lincoln Financial Field.

Visitors to Harrah’s Philadelphia will be able to gamble on Eagles-branded gaming tables, pick up commemorative Eagles Caesars reward cards, and buy apparel featuring logos of both the team and the casino.

We each have passionate and loyal fan bases”

Harrah’s Philadelphia will also host “Eagles Legends” events, giving fans the opportunity to meet former Eagles players. In an initial promotion, casino guests who opt in will receive $7 in free slots play for every Eagles touchdown during the regular season. The 5-7 Eagles have four games remaining.

Chris Albrecht, senior vice president and general manager of Harrah’s Philadelphia, said: “We each have passionate and loyal fan bases and we look forward to connecting with them in new and innovative ways and providing them with exciting experiences through this partnership.”

Philly teams keep making casino deals

This is the latest in a series of partnerships between American professional sports teams and casinos or internet gambling sites since sports betting became legal at the federal level in 2019.

The Eagles signed their first-ever casino partnership with Unibet just over a month ago. In addition to being a major online gambling site, Unibet also operates Pennsylvania’s Mohegan Sun Pocono sportsbook.

Eagles signed their first-ever casino partnership with Unibet

Caesars Entertainment, the parent company of Harrah’s Philadelphia, is no stranger to the NFL. At the beginning of 2019, the NFL announced the company as its official casino sponsor. The partnership included casino gaming only, not sports betting.

Caesars also has partnerships with the Atlanta Falcons, Baltimore Ravens, Oakland Raiders, Chicago Bears, New Orleans Saints, and Indianapolis Colts.

Next door to Lincoln Financial Field at the Wells Fargo Center, the NBA’s Philadelphia 76ers struck a deal with Parx Casino at the beginning of October. Parx was named Official Winning Partner of the Philadelphia 76ers just before the start of the current NBA season. Part of the arrangement gives fans free online bets depending on the success of the team. The Sixers also signed a deal with FOX Bet last week.

The NHL’s Philadelphia Flyers, who also play at the Wells Fargo Center, have paired up with Rivers Casino.

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