NFL team signs multi-year agreement
The Philadelphia Eagles are now a partner of the Kindred Group’s Unibet, making the online gambling brand the official casino sponsor of the NFL team.
deal with the Philadelphia Eagles forms part of Unibet’s strategy to increase brand recognition in Pennsylvania
Unibet is the team’s first-ever casino sponsor. As per league rules, there will be no promotion of sports betting as part of the deal. Instead, the relationship will focus on Unibet’s casino offering.
The Philadelphia Eagles sponsorship forms part of Unibet’s strategy to increase brand recognition in Pennsylvania, following its recent launch in the region. Arnas Jackson, Unibet’s head of marketing in the US, said: “As we look to grow our footprint in the US, it only made sense to partner with one of the largest, most respected and loved teams in the NFL.”
Details of the sponsorship
As part of its Philadelphia Eagles deal, there will be significant branding for Unibet in the Lincoln Financial Field. This will mainly be focusing on the new Northwest Suites in the stadium. Prominent signage will also appear on its digital scoreboard, known as the Eagles’ Nest Tower.
Unibet will also be getting exposure to a variety of other channels. These are set to include the Eagles’ official website as well as the team’s publications and social media channels.
The Senior Vice President for Revenue and Strategy at the Eagles, Catherine Carlson, said:
We are proud to align ourselves with a company that is fully dedicated to innovation, the customer experience, and responsible gaming.”
Unibet’s presence in the US
The popular sportsbook platform is following the lead of many other European bookmakers in trying to infiltrate the US market. This has seen Unibet partner with the Hard Rock Casino in Atlantic City, where it has a branded online sportsbook and online casino in operation.
Also in Pennsylvania, Unibet has a deal with the Mohegan Sun Pocono which sees it in charge of the tribal operation’s retail sportsbook. The sportsbook officially opened at the end of September. Unibet’s online sports betting app is set to launch at some stage in November, along with an online casino.
NFL teams embracing casino sponsorship deals
Teams that have already signed up official casino sponsors include the Dallas Cowboys, the Baltimore Ravens, and the Buffalo Bills.
The Eagles were the second team to sign a partnership of this kind in October. Pennsylvania’s other pro football team, the Pittsburgh Steelers, are now a partner of leading fantasy sports platform FanDuel.