Multi-jurisdictional iGaming B2B provider Soft2Bet has launched an all-new brand in Denmark.
According to a Monday news release, Soft2Bet has created Betoro specifically for Danish players, including native language support, “culturally aware messaging and an experience that feels natural to local players.”
The release added Betoro’s content and ad campaigns will reflect Danish sporting culture, with brand activations around significant holidays and cultural events all tying into “local language, habits and traditions.”
Soft2Bet’s press release claimed the new iGaming platform was built for “players who want the thrill of the game without unnecessary friction, adding that: “Betoro turns sporting intensity into informed, confident play.”
ensuring the brand reflected “culture and player preferences
Soft2Bet Chief Product Officer Yoel Zuckerberg said his firm’s aim was to create an authentic Danish iGaming brand. Zuckerberg said Betoro’s localization came from ensuring the brand reflected “culture and player preferences in ways that make the experience feel familiar and relevant.”
Zuckerberg ended by adding the Betoro experience was both entertaining and designed for “long-term engagement” in the Danish market.
