Ezugi Unveils Bally’s-Branded Slot as Pair Partner for UK Online Launch

  • Ezugi white-labeled its RNG slot EZ Marble Race for Bally’s in a first for the brand
  • Titles live in the UK include live dealer Ultimate Roulette, Horse Racing Auto Roulette
  • Bally’s exec said Ezugi’s popularity in Ontario, NJ made the UK a “natural” extension
London buses
Ezugi has launched its games portfolio in the UK by white-labeling EZ Marble Run exclusively for Bally’s. [Image: Shutterstock.com]

New slots across the Pond

Evolution’s live casino arm Ezugi has white-labeled one of its bestselling slots for a US gaming giant to headline the launch of its games portfolio in the UK. 

Ezugi announced its deal on Tuesday, which includes a tieup between an iGaming arm of Bally’s Corporation’s UK subsidiary Gamesys and the re-branded Bally’s Intralot division.

first-ever dedicated branded version” of the iconic RNG game

To make a splash with the UK launch of its games portfolio, Ezugi has white-labeled EZ Marble Race for Bally’s in what it called the “first-ever dedicated branded version” of the iconic RNG game. 

According to a news release, the “exclusive pinball-themed edition” of the slot features “high-energy visuals that celebrate Bally’s gaming heritage.”

Mad about marbles

Ezugi’s Head of Commercial (EU) & Strategy James Robert Smith said the launch of the exclusive EZ Marble Race was “a landmark moment” for his firm and that it was “an absolute honour” to have achieved it with Bally’s. 

a “different and disruptive” slot 

Bally’s Intralot’s Vice President Commercial Partnerships, Christel Marioni, stated the exclusive EZ Marble Race was a “different and disruptive” slot that perfectly fit both Bally’s gaming traditions and her firm’s “vision of creating incredible, immersive entertainment spaces for our players.”

Bally’s deal with Greek lottery giant Intralot in July 2025 gave the Rhode Island gaming giant $1.74bn in cash and 58% equity interest in the firm, which rebranded to Bally’s Intralot.

In addition to the exclusive slot, Ezugi stated UK players can now also access its portfolio of games including Unlimited Blackjack tables, live dealer Ultimate Roulette, and Horse Racing Auto Roulette.

Tried and tested

According to Marioni, Ezugi has also been live in Ontario and New Jersey via Bally’s North America Interactive subsidiary, claiming its games have been “very well received” in those markets by players.

“It was a natural step to extend entertainment choice for our players by adding unique Ezugi content to our UK online offering,” the exec stated. 

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