Just days after a VegasSlotsOnline News opinion piece revealed how slots providers are profiting from the attention economy encapsulated by Netflix’s Inside the Manosphere comes news of a blatant, if not unsuspecting, profiteer.
Crypto casino brand Rainbet popped up multiple times in the Louis Theroux documentary, sharp-eyed crypto gamblers noticed.
Fintech news site Parameter reported that in multiple video clips of the social platforms used by influencers featured in the documentary, “Rainbet’s logo is prominently displayed as part of stream overlays.”
viewed by mass global audiences through one of entertainment’s biggest distribution platforms
Netflix reportedly elected not to remove the branding, resulting in Rainbet’s logo now being viewed by mass global audiences through one of entertainment’s biggest distribution platforms.
Rainbet’s unintentional cameos on Netflix will lead to searches, clicks, and views which will ultimately generate profits for the crypto gambling firm. It will also cast a spotlight on the multilayered relationship between crypto gambling sponsors, digital influencers, and livestreaming platforms.
According to reports, Rainbet has not made any statements about the documentary, while Netflix has “not explained its decision to leave the branding unobscured in the archived material.”
