Prediction market sites are featuring all sorts of novelty markets for Super Bowl LX. Users can bet on everything from whether there will be a protest during the game to which ads might appear. One of the more controversial types of markets that has grown throughout the season on Kalshi relates to commentators.
Users can try to predict whether announcers will say specific phrases or words during games. Over $47m was placed on these types of markets during the season, according to ESPN.
Markets for the upcoming Super Bowl are now live. They include wagers on whether NBC announcers Cris Collinsworth and Mike Tirico will mention certain pop culture references. This one game alone could see up to $8m spent on these markets.
announcers could easily manipulate these markets by deliberately using certain words
Some traders have done deep dives into past games to see if any commentator patterns emerge that could give them an edge. Integrity remains a concern, as announcers could easily manipulate these markets by deliberately using certain words.
Camera operators and directors also have the ability to influence outcomes. During last year’s Super Bowl, one of the popular markets focused on how many times Taylor Swift would appear on screen.
