Kalshi is dishing out free groceries in Westside Market on Broadway as part of an outdoor activation campaign intended to educate New Yorkers about prediction markets.
According to NY for Free, Kalshi has scheduled a takeover of 3rd Avenue market on Tuesday to give out up to $50 worth of free groceries to all who attend “while supplies last!”
The New York Post cited Kalshi CEO Tarek Mansour, who stated his firm believes in “free markets,” adding: “We love New York.”
Reports state Kalshi will completely rebrand the market with promotional advertising. The Post stated Kalshi will offer interesting markets like: “Will the price of eggs go up this month?”
Kalshi’s campaign objective is “to educate the general public about trading on real-life outcomes with money” while also helping New York citizens “combat rising grocery costs by giving some lucky shoppers a break.”
