Las Vegas visitor numbers fell by 8% year-on-year in 2025, to about 38.5 million. The Las Vegas Convention and Visitors Authority (LVCVA) have published the final figures for the 12-month period. December was a particularly bad month, with a 9% drop:
Convention goers remained relatively steady, close to six million attendees. Total occupancy of 80% was down 3% and the average daily room rate dropped 5%.
Clark County gaming revenue was still up almost 1%
Despite visitor numbers dropping so significantly, Clark County gaming revenue was still up almost 1% for the 12-month period. The Strip’s figures were flat, while downtown Las Vegas experienced a 2% increase and the Boulder Strip gained 4%.
Several factors explain the drop in visitor numbers. Industry experts point to a notable drop in international visitors, especially from Canada. The total number of people coming across the border fell by about 20% in 2025. President Trump’s disparaging comments about annexing Canada were a factor.
Casinos have been trying innovate new ways to drum up business. Derek Stevens announced last week that he’s offering rooms at his three Las Vegas properties, accepting Canadian dollars at the same rate as US dollars.
The promotion also covers up to $500 in gaming chips and one bar at each of his properties. Stevens got the idea for this promotion after growing up in Michigan close to the Canadian border, where establishments also ran similar “at par” offers.
