Fanatics Sportsbook has enlisted Kendall Jenner to appear in its upcoming Super Bowl ad. Bloomberg reported on Tuesday that the model and media personality will be featured in the 30-second commercial during halftime of the big game on February 8. Jenner has attended some of Fanatics CEO Michael Rubin’s high-profile parties over the years.
former flames include NBA players Jordan Clarkson, Blake Griffin, Ben Simmons, and Devin Booker
She’ll make it look like her vintage car and private jet are paid for from winning bets she made on the poor performances of her ex-boyfriends through Fanatics Sportsbook. Some of her former flames include NBA players Jordan Clarkson, Blake Griffin, Ben Simmons, and Devin Booker.
It will be the operator’s first ad during the Super Bowl. According to Adweek, 30-second spots will cost advertisers up to $8m.
While the Sports Betting Alliance (SBA) estimates that Americans will legally wager over $1.7bn on this year’s Super Bowl, FanDuel is the only other sportsbook revealed so far as also having a Super Bowl slot. Bloomberg revealed that the Flutter Entertainment-owned brand will run an ad before the game. Last year, it ran field goal contests featuring Peyton and Eli Manning.
