The UK’s biggest free-to-view broadcaster, ITV, is planning to launch its own online gambling site. NEXT.io was first to report on the decision to roll out bingo games and slots through a brand named ITV Win.
Gaming Innovation Group (GiG) will provide the technology
The UK Gambling Commission-licensed Richmond Atlantic will facilitate the launch, and Gaming Innovation Group (GiG) will provide the technology.
According to Next.io, Richmond won a tender process for the five-year profit-share deal. It will take on the setup costs and trading risks in the initial stages. ITV Win is set to launch in January alongside a full marketing campaign that will include television ads.
