CNBC has become the latest media giant to strike a partnership with prediction markets operator Kalshi. The multi-year agreement, which will start in 2026, will integrate the platform’s real-time probability data into the Comcast-owned network’s television broadcasts and digital platforms.
A Kalshi ticker will flash across live programming of shows like Fast Money and Squawk Box. There will also be a dedicated Kalshi page on the CNBC website.
CNN became the first major US media outlet to sign a deal of this kind, doing so a few days before the CNBC announcement. Talking about the new relationship, Kalshi CEO Tarek Mansour remarked: “The world of finance depends on real-world outcomes; Kalshi predicts those outcomes.”
gauging the general public’s current sentiment on a specific topic
Prediction market platforms are still a controversial topic in the US. Many state entities and regulators have tried to crack down on these sites due to their similarity to popular gambling products. Others believe they’re more accurate than traditional polling in gauging the general public’s current sentiment on a specific topic. The deal with CNBC will predominantly focus on economics, politics, and finance-related markets.
CNBC President KC Sullivan remarked in a press release that prediction sites “are rapidly shaping how investors and business leaders think about important events.” He believes Kalshi’s data will be a “powerful complement” to the news outlet’s reporting.
