Entain Spokesperson Labels Matched Betting Business Model as “Parasitic”

  • Entain launched High Court action against the owner of OddsMonkey and Outplayed
  • Matched betting is a strategy whereby bettors use free bets to try and guarantee a result
  • An Entain spokesperson remarked that the matched betting sector is “unregulated”
Person sports betting on phone and laptop (1)
Ladbrokes owner Entain is going after matched betting platforms, with a spokesperson labeling the business model “parasitic.” [Image: Shutterstock.com]

Gambling group Entain is asking some serious questions about the biggest matched betting company in the UK. In August, it launched legal action in the High Court against the owner of the OddsMonkey and Outplayed brands, claiming IP infringement.

instructions on how to best take advantage of possible free bet arbitrage opportunities

Matched betting is a strategy that some bettors use to take advantage of free bets and other promotions from sportsbooks to guarantee a profit no matter the event’s result. Platforms like Outplayed give readers instructions on how to best take advantage of possible free bet arbitrage opportunities. Entain runs several online gambling brands that are popular on these types of sites, including Ladbrokes, Coral, and Sportingbet.

NEXT.io spoke with an Entain spokesperson regarding the matter, who highlighted how matched betting is “unregulated” and said that the defendants in the case “promote the idea that gambling is a risk-free source of income.” The spokesperson even went as far as calling the business model “parasitic.” These comments provide more context about the legal proceedings, as the exact details of the case have not yet been disclosed publicly.

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