People watching NBA and WNBA games on Amazon Prime Video can now keep track of the progress of their bets on FanDuel. Flutter and Amazon announced their partnership on Tuesday, allowing FanDuel users to link their accounts to their Prime Video profiles.
The Odds View experience will be an overlay that will show the bet’s progress, as well as the win/loss status. Users will also be able to set up a scrolling feed for lines, probability, and odds of popular wager types. People still won’t be able to place wagers directly through the broadcasts.
new feature will be available on every NBA game shown on the streaming platform
The new feature will be available on every NBA game shown on the streaming platform. Six-time NBA All-Star Blake Griffin will serve as an ambassador for the Flutter-owned online gambling operator, in addition to his role as an analyst on Prime. He will participate in marketing campaigns, integrations, and other activations as part of the agreement.
Talking about the new partnership, FanDuel President of Sports Mike Raffensperger said that it’s a “significant milestone in how we connect with basketball fans.” He believes the custom content will improve the viewing experience and also attract new viewers.
Amazon Ads Head of US Video and Live Sports Sales Danielle Carney remarked that this will help FanDuel reach “highly engaged customers.”
