The Tampa Bay Buccaneers have appointed the Seminole Tribe-owned Hard Rock Bet as its official sportsbook. As Florida’s only legally sanctioned sportsbook, the Bucs couldn’t have struck a home-state deal with anyone other than the Seminoles.
The multi-year partnership will, however, grant Hard Rock Bet “exclusive marketing and promotional opportunities” with the NFL franchise.
Hard Rock also gains digital branding exposure inside Raymond James Stadium and on Bucs social media channels. Fans of the Bucs can also expect interactive activations at Hard Rock events, and “money can’t buy” engagement opportunities at the Florida franchise’s stadium.
seeing the excitement around the team”
Hard Rock Bet will offer fans the chance to win exclusive prizes and experiences via the app. In a news release, Hard Rock’s Managing Director of Corporate Strategy Nick Menas said his brand is “seeing the excitement around the team in the app – as the Buccaneers are among our most heavily bet teams.”
Buccaneers Chief Commercial Officer Atul Khosl stated that sports betting had become an “increasingly exciting part of the entertainment landscape.”
Khosl added that Hard Rock “quickly emerged as an essential gameday touchpoint for our fans.”
